Press Release Power

How to write a Press Release for Online Distribution

Contents
Introduction.............................................................6
How To Write a Press Release for Online
Distribution..............................................................8
What To Write About?............................................9
Topics for Press Releases.................................9
The Structure of Press Release..........................13
Advanced Strategies............................................18
Multi-media........................................................18
SEO Aspects Of Your Release............................23
How To Ensure You Benefit From The Panda
Update....................................................................26
How do I do this?..............................................29
Hooks And Going Viral........................................31
So I Have It Written What Now?..........................34
Optimizing For The Search Engines..................36
Traffic and keywords........................................37
Understanding volumes and conversion.......39
Finding the words.............................................41
Factors to consider when choosing your
keywords...........................................................43
Onpage and Offpage SEO...................................47
Onpage in detail................................................47
Uniqueness of content.....................................51
Offpage Optimization...........................................52
Quality and quantity of links............................54
To Conclude..........................................................55
About Ravepress..................................................56