Cody Moya's Article Marketing Course (210 page)

The one method that has been proven to work consistently
is an approach focused on retaining existing customers while
cultivating new ones by using the search engines and great
content. There are several ways to do this.

Newsletters. Newsletters keep your website fresh in your
customer's minds. Before the Internet, direct mail was the
only way to consistently remind your customers that you're
around and to let them know about sales and specials. Now
emailed newsletters that customers sign up to receive are
cheap to compile and send, and are a proven way to keep
your customers coming back.

Fresh Content. If you consistently have fresh quality
content on your website, your customers will get into the
habit of returning. In addition, new customers finding great
content on your site are more likely to sign up for your
newsletter, and you can use your newsletter to gradually
convert browsers into customers.