The Promise of Social CRM

The Promise of Social CRM is the first of in our Simplifying Social Business series of eBooks. It lays the groundwork to help business leaders understand the opportunities and challenges of the social business model and Social CRM strategies. We’ll cover: 1. The essence of social business -- defining what it means, 2. why it’s a paradigm shift for business, its benefits, and 3. communication methods required for success.