Article Marketing Promotion Secrets (170 page)

Article writing does not have to be hard, and your article does not have to be a
masterpiece, I'll give you some shortcuts in the next chapter to help speed up
your writing and get you writing about topics you know nothing about, but for
now then know your article does not have to be magazine quality.

In fact I encourage you to write just like you speak, when I read articles that are
all pumped up and grammatically perfect and journalistic, then unless it is on a
news site, it is a big turnoff. I think most people online prefer down to earth
writing as they know it comes from someone like them (of course if your niche is
journalism or something like that then ignore everything in this chapter!).