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Reed, Robert D. Publishers

You Can Be Famous! :Insider Secrets to Getting Free Publicity

You Can Be Famous! :Insider Secrets to Getting Free Publicity

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Do you want to be famous? OR maybe you just want to get some free publicity?
If you want to promote your business or organization, or advance your career—even if you work for somebody else—this book will help you to create the name recognition that can make things happen—FOR FREE! Here are a few of the secrets this book will reveal:
The benefits of fame, The various types of fame, The 10-second rule, How to write press releases that get noticed, How to talk to journalists, What you should (almost) never say to a journalist, How to become a media darling, The kinds of stories the media want, The two best ways to get “ink”, How to do radio interviews from home, How to get on TV talk shows, How to get on Oprah, TV performance tips from the Seinfeld dialogue coach, How to make Fame Stew, And much more, including Question and Answer sessions with journalists who tell you how to get them interested and what approaches turn them off. These Question and Answers offer a rare opportunity to look into the minds of journalists. “’You Can Be Famous!’ Provides a slam-dunk solution for anyone who wants to fire up their publicity presence. The writing is crisp, and the tips Kaus presents concerning just about every form of media imaginable are solid.” — Randy Peyser, Author of “The Internet Marketing and Publicity Directory”

This book will teach people how to get free publicity. It is intended for business owners, members of organizations and individuals. Some of the topics include the various types of fame, the benefits of fame, how to write a winning press release, how to interact with journalists, the two best ways to get exposure in newspapers and magazines, how to do radio interviews from home, how to get on TV talks shows, TV performance tips from the Seinfeld TV show dialogue coach, how to give great speeches, how to overcome the fear of public speaking, interviews with journalists about how they like to be approached and what turns them off, and much more.

You Can Be Famous! Insider Secrets to Getting Free Publicity is a practical, no-nonsense guide for anyone in search of publicity, whether an author trying to get the word out for their book, an employee seeking to promote their company, an aspiring actor or actress trying to get their name out there, or anyone else yearning to make a well-known name for themselves. Chapters discuss the positive benefits and negative consequences of fame, how to get on a journalists' good side (be aware that most journalists are under deadline pressure, so always be respectful of their time - be concise, polite, keep your appointments, and ask their permission to make a follow-up call one or two weeks later), the right way to pitch oneself, how to prepare for an interview, how to dress in a manner that's camera-friendly, and much more. Other matters such as harnessing the Internet to its maximum potential, creating a quality publicity release, or holding a charity event to garner a buzz are also discussed. A user-friendly, easy-to-follow guide, enthusiastically recommended for anyone seeking fame, especially if seeking to promote their artistic creation or business product.
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