18 Advanced Techniques

Getting your message out to more prosp ects is fairly obvious and the focus of most people’s list building efforts.

Advertise & promote your site to get signups. This is certainly important, but it also can be costly.

Signing up a higher number of people is often overlooked and it alone can be the difference b etween success and failure. The way to do it is to test different web pages, signup forms, and tools.

And keep testing until you’re sure you can’t do better. Remember that it’s FREE to get more visitors to signup, but it costs money to get more visitors.

Here’s a simple example of these 2 points:

If you get 1,000 visitors to your site and signup 10, you are converting 1%. Now, you can pay for double traffic to get

2,000 visitors and get 20 signups, OR you can test and tweak your campaign for FREE to get 20 signups from the same 1,000 visitors. Your cost per signup (VERY important) is ½ of what it was.

To take it 1 step further, assume you are going to sell a produ ct for $35 which is pur e profit. If 2 people out of every 100 signups buy it, you make $70 per 100 signups. Now, if you’re converting only 1/100 visitors to signup, you need
100x100 or 10,000 visitors to make 2 sales. If you are converting 2/100 visitors to signup, now you only need 50x100 or 5,000 visitors for the same 2 sales!

Can you see why it’s important to test & squeeze every possible subscriber out of your traffic?
If you were buying traffic at $10 per 1,000 visitors look at the difference:
10,000 visitors = $100 (1,000 x 10);
2 sales = $70, so you lose $30 (70-10 0)
5,000 visitors = $100 (1,000 x 5);
2 sales = $70, so you make $20 (70-50)