The Business-Builders Formula

Most people when they think of creating a business online, they think of creating a product, selling the product, and hope to make enough capital to finance their next product idea.

What's really needed is a method to capture leads, convert those leads into smalltime customers, and gradually build them towards customers that spend more with you in terms of three factors: frequency, monetary value, and recency.

There's also a fourth quality that's rarely discussed. We don't necessarily care how they buy from us, just that they do buy from us.

However some channels of distribution are significantly cheaper than others.

Ideally then, media, or the method you used to bring in the sale, becomes increasingly important.

So how do you turn a single product to product mentality into a thriving long-term business?

Well, to begin with, you need to have a viable business model.

Part of that business model absolutely must include the "marketing funnel." This is where it comes into play.

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