Parents are the Key: Safe Teen Driving Communications Campaign

Parents Are the Key is a communications campaign developed by the Centers for Disease Control and Prevention (CDC) to raise awareness about proven steps parents can take to reduce serious injury and death among teen drivers.
Properly planned and implemented community events can be highly effective for spreading messages about the importance of preventing teen motor vehicle crashes. If they’re designed to be entertaining and/or educational, well-planned events can draw a great deal of attention to your cause and your messages.
What is the best time to raise awareness in your community of the “Parents Are the Key” campaign? You may consider holding an event during a health observance, such as National Safety Month (June) or National Teen Driver Safety Month (October), to help add momentum to your effort. Also, remember that seasonal events—such as homecoming, spring break, prom season, or graduation—are good times to spotlight safe teen driving.

Holding events throughout the year can help ensure that teen driver safety is a topic that stays on audiences’ minds year-round. This event planning guide was developed to assist you with planning and holding successful community events in conjunction with the “Parents Are the Key” campaign.