Parents are the Key: Safe Teen Driving Communications Campaign (Media Outreach Guide)

One of the most effective ways to raise awareness about the importance of promoting safe teen driving as part of the “Parents Are The Key” campaign is to work with the media. Media representatives are vital partners that can help raise awareness and knowledge of an issue. In many cases, they are the single most effective mode for delivering key messages to targeted populations.
Getting access to the media is a daunting task with so many organizations vying for publicity from media outlets. What can you do to help create the coverage that will bring the information about keeping teens safe on the roads to the forefront in your community’s news? You can start by practicing proven media relations strategies. This Media Outreach Guide and its components will provide step-by-step instructions for developing a media campaign and stimulating the public’s interest in learning what they can do to promote safe teen driving.