How To Write BUSINESS Letters Also The Advantages of Still Using Snail Mail..

VOLUME I
HOW TO WRITE THE BUSINESS LETTER:
24 chapters on preparing to write
the letter and finding the proper viewpoint; how to open the letter,
present the proposition convincingly, make an effective close; how
to acquire a forceful style and inject originality; how to adapt
selling appeal to different prospects and get orders by letter--
proved principles and practical schemes illustrated by extracts from
217 actual letters