Landing A Motivated Buyer-Make Them Want Your Home-How to List and What To Say

For far too many real estate investors, buying a house below market value means
one thing; trying to 'pretty up' a distressed property in order to benefit from forced
appreciation. In fact, there are plenty of 'gurus' who teach that the way to make
money in real estate is to find a property in need of 'cosmetic' repairs, hire some
college students to paint and sweep for a weekend, and make a fortune overnight.
Unfortunately, it's rarely that easy - especially for the beginning investor. To put it
simply, the risks are much higher than they appear. What if the repairs turn out to
be structural rather than cosmetic? After all, a house with visible damage is quite
likely to have hidden damage as well. Few beginning investors have the expertise,
or experience, to avoid making a costly mistake - and they know it.

Even if the property is well chosen, one rule of thumb in the industry is that "all
repair projects take longer than you anticipated, and cost more than you planned".
(In fact, it is often said that the easiest way to become a millionaire in real estate is
to start with two million!) Fear of losing, and the lack of a sizeable cash reserve,
keeps many people on the sidelines.

This book is written for those with the courage to go for their dreams, together
with the good sense to look before they leap. It is based on the premise that
rehabbing, while it can be profitable, is not for beginners, nor for the faint of heart.
A far better (if not so obvious) choice, is to simply invest in pretty houses in nice
neighborhoods. The trick is to be able to buy them at a discount - ideally, 30-40%
or more below appraised market value.

Impossible, you say? That's exactly how your competition thinks. And that's
why they'll keep buying broken-down shacks in bad parts of town, dealing with
destructive tenants and Section 8 issues, and paying realtor commissions that gut
their profits - if and when they do find a decent property.
But you'll know better. After reading this information, you'll have dozens of ways
to find the really good deals that others will never even know existed.