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Aloha Publishing

Oatmeal v Bacon

Oatmeal v Bacon

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Awesomeness is a business model
Oatmeal is boring. Bacon is interesting. This metaphor brings clarity to why some brands dominant and others survive. "Oatmeal v Bacon: How to Differentiate in a Generic World" makes the case that earning attention and market share starts by being a truly unique and interesting brand. Humorous, thought-provoking and full of useful ideas, "Oatmeal v Bacon" will transform the way you market and advertise, develop products, create customer experiences, and build a culture. Most of all, "Oatmeal v Bacon" will give you permission to be yourself and build a brand around being truly UNIQUE.
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