Rolling In Dough, Or So I Thought, The Death Of A Small Business

Rolling in Dough, Or So I Thought is a story of hope and determination. It is a candid, emotionally charged memoir of what is affecting millions of Americans today, the closure of a small business. West Coast Whoopies Bakery was my baby. And yes the business died on New Year’s Eve 2009. It did not fail. It simply existed for a short time. Like a child who dies at a young age, its death is strongly felt by many, but like that small child, it touched many lives. Rolling in Dough chronicles the short life of West Coast Whoopies Bakery, which despite huge obstacles lasted for more than two years during the beginning and height of the recession. It’s about me, my struggles to make the dream a reality and my sorrow when it ceased to exist.

The book is for anyone who creates their “baby,” their business, their project, their personal creation, their dream. For some that dream lives only a short time, for others it lives on. Rolling in Dough is funny, honest, raw, sad, but most of all, full of life and hope. The message of the book is clear. Being a creator of a small business is deeply personal, full of stories, struggles and often tragedies. While the story never preaches about the do’s and don’t’s of starting a business, the readers understand that whether the business continues or dies, determination and hope are universally required.

Why would I put the biggest trauma of my adult life out there for the world to read? I owe it to my fellow dreamers, their family, and anyone considering starting a business. I don’t want other people to find themselves wandering around in Barnes and Noble, fighting back tears, looking for support and answers to deal with the death of their business, only to find 5 rows on how to start a business, including an “idiots” guide. Even the self help wall couldn’t provide me with any self help to deal with this trauma.