Leverage The Idea - Unconventional Wisdom From 50 Top CEOs

Leverage The Idea gives inside secrets and hard-earned wisdom from visionary leaders who succeeded because they cast aside conventional wisdom and charted their own course.

You'll learn how: * Jim Koch grew Sam Adams to $500 million in sales by not brewing his own beer. * Gert Boyle saved Columbia Sportswear and built it into the largest outdoor apparel company in the world by firing all her professional advisors and running the company her way. * Larry Page and Sergey Brin, entering late in a field crowded with huge competitors, built Google into the world's leading search engine without spending a dime on a brand campaign. * Scott Cook used the 47th Mover Advantage to go from the back of the pack to the industry leader. * Jerry Kohl super-charged sales at a small leather company by working closely with his customers, and in the process creating Brighton Collectibles. This book is full of engaging, real-life stories directly from the top executives who lived them.