Pop-Up Retail: How You Can Master This Global Marketing Phenomenon

PopUp Retail is the first primer on the most important new marketing and retail trends, a real "how to" book from real world experiences. Pop-Ups are a booming business turning once empty spaces all across the retail landscape from city downtowns to suburban shopping malls. Filling the need for newness and excitement, pop-ups are emerging as a new source of passion and profit for the retailing industry. This book takes you behind the scenes, deconstructs the phenomenon and provides a blueprint for those getting ready to get in and get popping. This book helps you to understand how we got from a retail landscape of bricks and clicks to quicks - and how it is only the beginning.