1
/
of
1
ABS Publishing
How to Speak American: Building Brands in the New Heartland
How to Speak American: Building Brands in the New Heartland
Regular price
$0.99 USD
Regular price
Sale price
$0.99 USD
Shipping calculated at checkout.
Quantity
Couldn't load pickup availability
Branding professionals all across the country believe that if they've covered the coasts, they've got their marketing plans in order. Paul Jankowski is about to turn that notion inside out.
A marketing professional for more than 20 years with an impressive client list that includes Pepsi, Ford, FedEx, and Beyonce, Jankowski has studied extensively an often-overlooked consumer base, what he calls "America's New Heartland." Through extensive third-party research and hundreds of interviews, coupled with long drives through the interior United States in his Ford F150, Jankowski recognized the costly repercussions of ignoring, and the certain benefits of embracing, this target segment--one that accounts for more than 60 percent of the U.S. population.
In his new book "How to Speak American: Building Brands in the New Heartland" (www.howtospeakamerican.com), Jankowski challenges marketing professionals, CEOs and high-level decision-makers to redirect their marketing philosophies to embrace the "New Heartland" as its own consumer segment rather than relying on a bi-coastal focus and assuming the proverbial bases are covered. A Heartland primer for marketing execs, "How To Speak American" is the first deep study of the role core values play in Heartland consumers' purchasing decisions. It defines the geographic Heartland, challenges stereotypes, identifies its unique and deeply rooted values, and educates brand marketers about "the most impactful consumer segment on the planet." In short, it provides readers a language lesson and invites them into the homes of this highly brand-loyal cultural segment.
"As a brand marketer, it is your responsibility to help your brand form deep, lasting relationships with Heartland consumers," Jankowski cautions. "Consider this a wake-up call. The status quo will kill your brand."
This groundbreaking and insightful book has the power to change the face of marketing in the United States, and executives who read and absorb this compelling read will eagerly adopt a reengineered consumer engagement approach that will impact their business on an enormous scale.
A marketing professional for more than 20 years with an impressive client list that includes Pepsi, Ford, FedEx, and Beyonce, Jankowski has studied extensively an often-overlooked consumer base, what he calls "America's New Heartland." Through extensive third-party research and hundreds of interviews, coupled with long drives through the interior United States in his Ford F150, Jankowski recognized the costly repercussions of ignoring, and the certain benefits of embracing, this target segment--one that accounts for more than 60 percent of the U.S. population.
In his new book "How to Speak American: Building Brands in the New Heartland" (www.howtospeakamerican.com), Jankowski challenges marketing professionals, CEOs and high-level decision-makers to redirect their marketing philosophies to embrace the "New Heartland" as its own consumer segment rather than relying on a bi-coastal focus and assuming the proverbial bases are covered. A Heartland primer for marketing execs, "How To Speak American" is the first deep study of the role core values play in Heartland consumers' purchasing decisions. It defines the geographic Heartland, challenges stereotypes, identifies its unique and deeply rooted values, and educates brand marketers about "the most impactful consumer segment on the planet." In short, it provides readers a language lesson and invites them into the homes of this highly brand-loyal cultural segment.
"As a brand marketer, it is your responsibility to help your brand form deep, lasting relationships with Heartland consumers," Jankowski cautions. "Consider this a wake-up call. The status quo will kill your brand."
This groundbreaking and insightful book has the power to change the face of marketing in the United States, and executives who read and absorb this compelling read will eagerly adopt a reengineered consumer engagement approach that will impact their business on an enormous scale.
Share
