How To Upsell Now - How To Make More Money From Your

For this month’s training, we’ll be talking about upsells, basically how you can make
more money from your existing product sales. If you’re wondering why we should be
looking into upsells, let me put it this way – if you’re not doing upsells, you’re losing
money because you’ve already incurred the cost and effort to acquire your prospects or
customers.

Let’s take the classic example of McDonalds. When you order a burger at the counter,
they will ask you if you’d also want drinks or take up the McValue package. If you take
up the McValue package, they will ask if you also want to have some dessert as well.

Why do you think they do that? They want to bump up the product sales, whether it’s
another dessert or, burger or Coke, that’s how they increase the revenue on autopilot.
It’s on autopilot because you are already on the checkout point anyway. It means
instead of spending $5, they are trying to get you to spend $6.

Let’s now go back to your business. Let’s say you’re selling a product for $47. If you
don’t have any up sell mechanism, that is the maximum amount of potential income you
can make from that product sale, which is $47. You can increase your revenue by
selling more of the $47 product.

If you want to sell more, it means that you have to put in more effort. Theoretically, you
have to put in twice the effort or twice the amount of money to acquire that traffic or
twice the amount of impressions for the prospect towards your website, if you’re selling
online. It could be you have an upsell at your customer’s end. That means you have to
spend twice the amount of effort to acquire customers for your sales funnel.

I hope that this is not too confusing for you. The point is that upsel plays a critical role
for your entire business growth.

Now that you are aware of the importance of having an upsell, let me dive into teaching
you how to create upsells.

What is actually an upsell? An upsell is basically allowing the customer to buy more
product than what they have decided to buy from you during the first encounter with
your website. To be more precise, there are actually 3 places on your website that you
can place your upsell. I’m going to run through with you all of them.

When you’re doing this, you don’t really need to have these 3 elements in your sales
funnel, but you definitely can have all of them. At the same time, you should have at
least one of them put in place. If you have 3, theoretically it means that you have 3
potential income streams. If you just have 1 then you have 1 potential income stream.