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The hundred GREATEST headlines with related stories: Headlines are one of the most powerful tools to get our prospects to take action. The 100 Greatest Headlines gives you a starting point and sets you on the way to writing great headlines.
The hundred GREATEST headlines with related stories: Headlines are one of the most powerful tools to get our prospects to take action. The 100 Greatest Headlines gives you a starting point and sets you on the way to writing great headlines.
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The hundred GREATEST headlines!
1. THE SECRET OF MAKING PEOPLE LIKE YOU
Almost $500,000 was spent profitably to run keyed ads displaying this headline. It drew many hundreds of thousands of readers into the body matter of a "people-mover" advertisement --- one which, by itself, built a big business. Pretty irresistible, isn't it?
2. A LITTLE MISTAKE THAT COST A FARMER $3,000 A YEAR
A sizable appropriation was spent successfully in farm magazines on this ad. Sometimes the negative idea of offsetting, reducing, or eliminating the "risk of loss" is even more attractive to the reader than the "prospect of gain."
As the great business executive Chauncey Depew once said, "I would not stay up all of one night to make $100; but I would stay up all of seven nights to keep from losing it." As Walter Norvath says in Six Successful Selling Techniques, "People will fight much harder to avoid losing something they already own than to gain something of greater value that they do not own." It is also true that they have the feeling that losses and waste can often be more easily retrieved than new profits can be gained.
What farmer could pass up reading the copy under such a headline --- to find out: "What was the mistake? Why was it 'little'? Am I making it? If it cost a farmer a loss of $3,000 a year, maybe it's costing me a lot more? Perhaps the copy will also tell me about other mistakes I might be making."
3. ADVICE TO WIVES WHOSE HUSBANDS DON'T SAVE MONEY --- BY A WIFE
The headline strength of the word "advice" has often been proven. Most people want it, regardless of whether or not they follow it. And the particular "ailment" referred to is common enough to interest a lot of readers. The "it happened to me" tag line, "by a wife," increases the desire to read the copy. (This ad far outpulled the advertiser's previous best ad, Get Rid of Money Worries.)
4. THE CHILD WHO WON THE HEARTS OF ALL
This was a key-result ad which proved spectacularly profitable. It appeared in women's magazines. The emotional-type copy described (and the photograph portrayed) the kind of little girl any parent would want their daughter to be. Laughing, rollicking, running forward with arms outstretched, right out of the ad and into the arms and heart of the reader.
5. ARE YOU EVER TONGUE-TIED AT A PARTY?
Pinpoints the myriads of self-conscious, inferiority-complexed wallflowers. "That's me! I want to read this ad; maybe it tells me exactly what to do about it."
As you go along, you will notice how many of these headlines are interrogative ones. They ask a question to which people want to read the answer. They excite curiosity and interest in the body matter which follows. They hit home --- cut through verbose indirectness. The best ones are challenges, which are difficult to ignore, cannot be dismissed with a quick no or yes and without further reading, are pertinent and relevant to the reader. Note how many of the ones included here measure up to these specifications.
6. HOW A NEW DISCOVERY MADE A PLAIN GIRL BEAUTIFUL
Wide appeal; there are more plain girls than beautiful ones --- and just about all of them want to be better looking.
7. HOW TO WIN FRIENDS AND INFLUENCE PEOPLE
This helped to sell millions of copies of the book of the same title. Strong basic appeal; we will all want to do it. But without the words "how to" the headline would become simply a trite wall motto.
8. THE LAST 2 HOURS ARE THE LONGEST --- AND THOSE ARE THE 2 HOURS YOU SAVE
An airline ad featured a faster jet-powered flight. Headline is a bull's-eye for air-experienced travelers who know what those last two interminable hours can do to their nerves and patience. Like many fine headlines, it doubtless came right out of the personal experience of its writer. This headline (and all the others discussed here) would have been good even if it had not been supported by any picture at all. But its effect was heightened by a photo of a wristwatch with the hour marks indicating 1 to 10 bunched together --- and 10, 11, and 12 stretched wide apart.
9. WHO ELSE WANTS A SCREEN STAR FIGURE?
Who doesn't? Except men --- and this successful and much-fun ad is not addressed to them. "Who else" also has a "get on the bandwagon" connotation: not "Can it be done?" but "Who else wants to have it?"
10. DO YOU MAKE THESE MISTAKES IN ENGLISH?
A direct challenge. Now read the headline back, eliminating the vital word "these." This word is the "hook" that almost forces you into the copy. "What are these particular mistakes? Do I make them?" Also notice (as with many of the other headline reviewed) that this one promised to provide helpful personal information in its own context, not merely "advertising talk."
TO BE CONTINUED... Download now and enjoy the contents in full!
1. THE SECRET OF MAKING PEOPLE LIKE YOU
Almost $500,000 was spent profitably to run keyed ads displaying this headline. It drew many hundreds of thousands of readers into the body matter of a "people-mover" advertisement --- one which, by itself, built a big business. Pretty irresistible, isn't it?
2. A LITTLE MISTAKE THAT COST A FARMER $3,000 A YEAR
A sizable appropriation was spent successfully in farm magazines on this ad. Sometimes the negative idea of offsetting, reducing, or eliminating the "risk of loss" is even more attractive to the reader than the "prospect of gain."
As the great business executive Chauncey Depew once said, "I would not stay up all of one night to make $100; but I would stay up all of seven nights to keep from losing it." As Walter Norvath says in Six Successful Selling Techniques, "People will fight much harder to avoid losing something they already own than to gain something of greater value that they do not own." It is also true that they have the feeling that losses and waste can often be more easily retrieved than new profits can be gained.
What farmer could pass up reading the copy under such a headline --- to find out: "What was the mistake? Why was it 'little'? Am I making it? If it cost a farmer a loss of $3,000 a year, maybe it's costing me a lot more? Perhaps the copy will also tell me about other mistakes I might be making."
3. ADVICE TO WIVES WHOSE HUSBANDS DON'T SAVE MONEY --- BY A WIFE
The headline strength of the word "advice" has often been proven. Most people want it, regardless of whether or not they follow it. And the particular "ailment" referred to is common enough to interest a lot of readers. The "it happened to me" tag line, "by a wife," increases the desire to read the copy. (This ad far outpulled the advertiser's previous best ad, Get Rid of Money Worries.)
4. THE CHILD WHO WON THE HEARTS OF ALL
This was a key-result ad which proved spectacularly profitable. It appeared in women's magazines. The emotional-type copy described (and the photograph portrayed) the kind of little girl any parent would want their daughter to be. Laughing, rollicking, running forward with arms outstretched, right out of the ad and into the arms and heart of the reader.
5. ARE YOU EVER TONGUE-TIED AT A PARTY?
Pinpoints the myriads of self-conscious, inferiority-complexed wallflowers. "That's me! I want to read this ad; maybe it tells me exactly what to do about it."
As you go along, you will notice how many of these headlines are interrogative ones. They ask a question to which people want to read the answer. They excite curiosity and interest in the body matter which follows. They hit home --- cut through verbose indirectness. The best ones are challenges, which are difficult to ignore, cannot be dismissed with a quick no or yes and without further reading, are pertinent and relevant to the reader. Note how many of the ones included here measure up to these specifications.
6. HOW A NEW DISCOVERY MADE A PLAIN GIRL BEAUTIFUL
Wide appeal; there are more plain girls than beautiful ones --- and just about all of them want to be better looking.
7. HOW TO WIN FRIENDS AND INFLUENCE PEOPLE
This helped to sell millions of copies of the book of the same title. Strong basic appeal; we will all want to do it. But without the words "how to" the headline would become simply a trite wall motto.
8. THE LAST 2 HOURS ARE THE LONGEST --- AND THOSE ARE THE 2 HOURS YOU SAVE
An airline ad featured a faster jet-powered flight. Headline is a bull's-eye for air-experienced travelers who know what those last two interminable hours can do to their nerves and patience. Like many fine headlines, it doubtless came right out of the personal experience of its writer. This headline (and all the others discussed here) would have been good even if it had not been supported by any picture at all. But its effect was heightened by a photo of a wristwatch with the hour marks indicating 1 to 10 bunched together --- and 10, 11, and 12 stretched wide apart.
9. WHO ELSE WANTS A SCREEN STAR FIGURE?
Who doesn't? Except men --- and this successful and much-fun ad is not addressed to them. "Who else" also has a "get on the bandwagon" connotation: not "Can it be done?" but "Who else wants to have it?"
10. DO YOU MAKE THESE MISTAKES IN ENGLISH?
A direct challenge. Now read the headline back, eliminating the vital word "these." This word is the "hook" that almost forces you into the copy. "What are these particular mistakes? Do I make them?" Also notice (as with many of the other headline reviewed) that this one promised to provide helpful personal information in its own context, not merely "advertising talk."
TO BE CONTINUED... Download now and enjoy the contents in full!
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