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How To Market To Women On The Internet The Most Untapped Market Out There
How To Market To Women On The Internet The Most Untapped Market Out There
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NEVER mind the fight to get people to open
their wallets in the recession--some
companies are taking a different tack, and
trying to get customers to open their purses
instead. In America, where female consumers
make more than 80% of discretionary
purchases, companies have started tailoring
their products and messages to appeal to
women, in an effort to boost their sales.
their wallets in the recession--some
companies are taking a different tack, and
trying to get customers to open their purses
instead. In America, where female consumers
make more than 80% of discretionary
purchases, companies have started tailoring
their products and messages to appeal to
women, in an effort to boost their sales.
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