Money-Making: Viral Marketing

The concept of viral marketing is simple… Implement an entity that is so compelling, so interesting, so valuable, that anyone who comes in contact with it immediately has the desire to share it with someone (or everyone) they know.

In other words, it’s viral.

But only in the sense that once that entity is out there, it takes on a life of it’s own, spreading and multiplying like some powerful yet non-threatening virus.

As Martha Stewart says, it’s a good thing.

There are numerous and creative methods that can be implemented for viral marketing. But in order to be effective, any method chosen needs to contain these same three primary ingredients (in one form or another)…

1. content or characteristic that is valuable, useful, entertaining, etc.
2. information about you, your business, and/or your products
3. encouragement and/or means to pass the viral entity along to others

There’s really no limit to the methods in which viral marketing can be implemented. The only criteria is that viewers have the ability to either tell other people about it or to personally pass it along to someone else.

Beyond that, the “virus” can pretty much spread itself. Which is exactly what you want to happen.

The true benefit of any viral marketing technique is the fact that you only need to set it in motion once. From that point on, it becomes a word-of-mouth type process that spreads and multiplies on its own.

Naturally, you can also continue to independently push, promote, and advertise any viral method on an ongoing basis…

Like taking the time to list your free ebook in as many download locations and directories as possible.

Or visiting discussion boards and letting the readers know about some ebook, funny video, or free greeting card service you have available (without breaking any of the board rules).

Or implementing and improving keyword search engine optimization for pages that are associated with your viral marketing methods (just like you would any of your other website pages).

Viral marketing methods - if used properly - can be responsible for the majority of targeted traffic and overall promotion you receive. And of course, the more traffic you receive, the more income you’ll ultimately generate.

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