Strategic Marketing Planning for the Small to Medium-Sized: Writing a Marketing Plan

Regrettably, 80% of small to medium-sized businesses fail within 2
years of their inception. Ninety percent of businesses close after 10
years of operation. Although there may be many reasons, the lack of
a strategic, actionable, and measurable marketing plan is often the
underlying cause.
If marketing a business in today’s extremely competitive marketplace
is so difficult, is there a solution that could help? Yes! This book,
which is based on 30 years of experience in domestic and international
business-to-business and consumer marketing, is an excellent marketing
development tool for the small to medium-sized business.
Creating a strategic marketing plan for your business may appear to
be a daunting task, especially since money is tight, customers are more
demanding, and the vast array of strategic and promotional alternatives
available to business owners and marketers can be perplexing,
confusing, and frustrating. Inside this valuable contribution to marketing,
author David Anderson addresses these issues by providing both
marketing theory and workbook exercises. He offers strategies that include
developing or refining the company’s mission and goals to creating
budgets and implementing tactics.