Million Dollar Emails

Obviously with startling statistics like this – email should be a major part of your online
and offline marketing strategies.
Using Email
The power of email marketing is truly the “killer app” of the Internet. It is totally
revolutionizing direct marketing.
Just by sending out a simple email – you have the power to create cash on demand.
Imagine, anytime you need more money, you just hit SEND!
Click…Send…Make Money!
Frankly, I didn’t believe it either until I witnessed results like these from my own email
marketing campaigns:
• $9,188.00 in profits in 72 hours
• $15,558.81 in less than 3 weeks
• $15,400.00 in 14 days
No wonder I love email marketing and who wouldn’t when you consider all these
incredible benefits:
! Instant Results. Minutes after sending out your email campaign you can start
seeing responses and orders.
! Low cost. No printing, no postage, no mail house charges. Email is nearly free to
send out!
Million Dollar Emails

! Testing on the go. How fast do you want to see results? Instead of waiting weeks
for responses and test results – you’ll have them in hours. Now, you can make
smarter decisions sooner.
! Quick to create. You could whip out an email in just an hour or two as opposed
to weeks in the “offline” world.
! High response rates. It’s not unusual for email campaigns to get 5%, 10%, 15%,
even 50% response rates. Something that’s almost unheard of in direct mail.
The Truth About “Opt-in” and “Permission” Email Marketing
If you’ve been on the Net for anytime, I’m sure you’ve heard of spam. That’s the name
for unsolicited commercial email. Mostly the kind of “get rich quick” and “send me a
dollar” pyramid schemes that find their way into your inbox. Many short-term minded
marketers feel that since email is practically free they can send out thousands and
thousands of emails hoping for a handful of sales while dealing with the risks involved. I
don’t think that’s a good idea.
You see, there is a big difference between permission email marketing and spamming.
I’m not talking about using software that can harvest emails addresses from the Web or
even those CD-roms with “10 million email addresses” floating around. The fact is,
without getting permission you are just sending out spam and that will land you in some
big trouble. I’ve seen sites shutdown, ISP’s cancelled and people basically being
“blackballed” from the Internet community. Trust me, it’s not pretty.
In fact, there is new legislation pending that will make spamming illegal. So not only will
you have all kinds of angry prospects – but you could also end up with severe penalties
against you.
Why would you want to put yourself through any of that?
There’s no point because getting permission is easy once you start using the strategies I’ll
tell you about in a moment, plus it produces better results.
I’ve reprinted an excellent article by Jim Daniels explaining the importance of only using
opt-in email marketing

Bulk Email vs. Opt-in Email
By Jim Daniels
A faithful reader and customer wrote me a letter this past week. In it, he
described his frustrating situation. As he was not the first to write about this
particular dilemma, I felt I should address it.
Being new to internet marketing, with a limited marketing budget, this fellow had
been utilizing many low cost advertising resources. These consisted mostly of
free classified sites and newsgroups. As most marketers know, this form of
advertising can be very time consuming and the results somewhat discouraging.
His question went something like this...
"Instead of making sales and getting leads, I seem to be getting more and more
unsolicited email. Most of the offers tell me bulk email works much better than
other forms of internet marketing. I'm thinking of trying it, are there any reasons
why I shouldn't?"
Okay, just the facts...
There are basically two types of direct email marketing.
1. "Unsolicited Bulk Email"
2. "Opt-in" Direct Email
1. "Unsolicited Bulk Email"
This is the practice of transmitting mass quantities of email to large lists of
"unqualified" email addresses.
This practice in itself is a very controversial subject. You must be very careful
when considering using bulk email to market your wares on the internet.
Why? Let's just say your reputation is at stake.
Unsolicited bulk...