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Dawn Publishing
A Recipe for Success Marketing - The Six Figures List
A Recipe for Success Marketing - The Six Figures List
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Introduction
Available? FIRE! AIM.
In his book The Ultimate Merchandising Plan, copywriter and Merchandising consultant Dan Kennedy mentioned:
“Personally, I detest planning. I’ve got the classic entrepreneurial nature—‘Available? FIRE! Aim.’ Plan? Geez. Let’s just go sell something.”
I can certainly relate. That entrepreneurial spirit has always been in my blood, too.
Sure, I had the standard lemonade stand when I was a young child. But I later opened a stamp and coin “shop” in my basement at the ripe old age of 11…
complete with “billboard” evidences across my neighborhood. Once I cleared my “inventory,” it was onto the next project.
Available? FIRE! AIM.
In his book The Ultimate Merchandising Plan, copywriter and Merchandising consultant Dan Kennedy mentioned:
“Personally, I detest planning. I’ve got the classic entrepreneurial nature—‘Available? FIRE! Aim.’ Plan? Geez. Let’s just go sell something.”
I can certainly relate. That entrepreneurial spirit has always been in my blood, too.
Sure, I had the standard lemonade stand when I was a young child. But I later opened a stamp and coin “shop” in my basement at the ripe old age of 11…
complete with “billboard” evidences across my neighborhood. Once I cleared my “inventory,” it was onto the next project.
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