Black Hat SEO For Beginners

If you have a website from which you are trying to make money, you must
have visitors to that site in order to do so.
It is a little like having a store in the local high street or shopping mall. If
no-one ever finds your store and wanders inside, then it does not matter
how classy your products are, or how competitive your prices, you will never
make any sales until you start pulling in potential customers.
The same rules apply in the world of online business. No visitors to your site
is exactly the same as no potential customers walking into your real world
store and no sales.
Therefore, you need to adopt tactics and methods that will make sure that
your site enjoys hundreds or perhaps even thousands of visitors a day.
There are lots of different ways of doing this, and once your business
becomes better established, you should use every traffic generation tactic
that you know of to maximize the number of visitors that you enjoy.
However, some of the quickest and most effective ways of getting people to
visit your sales page are the ones that cost money as well, and that may be
money that you don’t have available right now.
For example, using the AdWords Pay-Per-Click online advertising program
from Google will have visitors landing on your page within a matter of hours,
so it is extremely effective in these terms. However, unless you know
exactly what you are doing when you create your AdWords campaign, it can
be a very expensive way of attracting visitors, and the number of new
internet marketers who have been severely ‘burned’ by their first few
AdWords campaigns are legion.
There is another factor that you need to consider as well.
Online advertising program like AdWords are still extremely effective, but
they are becoming less so as people become more aware that when they see
‘Sponsored Links’ on a page, it means that they are looking at paid
advertising.
People in general and internet users in particular seem to have an increasing
aversion to visiting sites that use paid advertising to promote their products
and services, perhaps because they believe that sites that pay to advertise
will always be those that are trying to sell them something.
Despite what those of us who run internet based businesses might like to
believe, most people do not surf the internet with the intention of buying
anything. They do so to seek information and answers to the questions that
they have, and as a general rule they are trying to find that information for
free.


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Considered in the light of this factor, it makes sense that people would avoid
clicking on adverts wherever possible.
At the same time, however, the way that these information seekers look for
the information that they want is pretty much cast in stone as well. They will
open up their favorite search engine, type in the word or phrase that they
want to search for, and hit the ‘Enter’ key.

This will bring up a page of search engine results that shows them the top
ten most popular sites that are related to that phrase on the left hand side
of the page, together with a handful of adverts on the right hand side.
Extensive recent research has shown that searchers almost always click on
the top results on the left hand side of the page, and then work their way
through those top ten results to find what they are looking for.
If they cannot find the information that they are seeking by doing this, then
they might click on an advert, or they could move to the second page of the
results and look at the natural (organic) search results that are featured in
positions 11-20 for the term that they searched.
If you can get your site pages into the top ten or twenty of the natural
search engine results, the chances of your being able to pull visitors are very
good. Of course, that is everyone else’s objective as well, so the competition
for those coveted top ten spots can be extremely fierce.
Despite that competition, you must do everything that you can to get your
page featured, and one of the ways that you do this is through the
application of what are known as search engine optimization (or SEO) tactics
to the creation of your pages.



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Some such SEO tactics are known as ‘white hat’ tactics, while others are
sometimes called ‘gray hat’ and then there are ‘black hat’ SEO tactics. It is
with the latter in particular that this book is concerned, so the first thing to
look at is, what exactly are black hat SEO tactics?