Customer Relations Newsletter

This brand-new ecourse lets you easily teach your members and subscribers how to start their own successful and profitable customer service relations newsletter.

You can easily add in your own product and service
recommendations and use this course to get more subscribers and customers.

It includes:

- seven customizable lessons
- a ready to go squeeze page
- a ready to go confirmation page
- a complete graphics package

This course comes with private label rights and you can easily have it set up and ready to go in under an hour!



It’s time for your second lesson. I hope you found
lesson one helpful and informative.
In this lesson we are going to talk about the basic format and
tone of your newsletter issues.
When people sign up to your newsletter, the first letter they get
should be a personal message from you to them telling them what
they can expect as a subscriber and why it’s a good idea to stay
subscribed and read every single email you send them.
This is an important step that many newsletter providers miss all
together. Keep in mind that your first message sets the tone for
everything you do later. If you don’t set the right tone up front, it’s
going to take you a lot longer to “warm up” your readers before
they'll buy something from you.
When you make your first few emails about them and their needs,
they'll start to wonder if you have something for them to buy. That’s
a good position to be in because it puts your readers in a more
receptive mood when you actually do present them with a direct
offer.
Put your own agenda on hold for a minute.
Remember this… Perception is reality. In other words, whatever
someone believes to be the truth is the truth to him or her.
With that in mind, isn't it in your best interest to “control” (as much
as possible) what your readers believe to be the truth? You can
control (to a great extent) how people perceive and react to you by
carefully presenting yourself the way you want them to see you.
If you want your readers to respond to you in a positive way, you
have to give them a solid reason to by giving them what they want
before expecting to get what you want. This will become a lot
clearer as you read on.
What does any of that have to do with creating the type of
relationship with your readers that allows you to get them to buy
basically anything you choose to promote?
Think about it…
People have nothing to base their opinions of you on other than
the person/image you purposely or accidentally present for them
to judge. As soon as you do the same things most of your
competitors do, you get labeled as on of them even if you’re not.
That’s why it’s so important to make your intentions crystal clear
right from the start. Do something that your competition hasn't
thought of doing because they’re only thinking of themselves and
what they want. Not what their readers need from them first.
Believe it or not, people can pick up on your intentions.
If they can’t (because you haven't made your intentions clearly
known) they'll just guess at what your intentions are and for
whatever reason, whenever someone has to guess at what your
intentions are, they will almost never think of anything positive.
Your intentions (or at least what you can get others to believe your
intentions are) have the power to move them to do things for you
they wouldn't dream of doing for anyone else.
Think about this question for a minute.
Are you just trying to quietly slip into people’s email inbox or are
you introducing yourself and clearly stating your intentions for
being there so they can feel comfortable about letting you into their
space?
Unfortunately, people have been conditioned not to expect a lot
from free information so clearly stating your intentions is an
absolute must. If you don’t, people will automatically assume that
you only write to them so you can send them advertising.
That may be true but you don’t want people to believe that.Too
many people are teaching you to build your list without teaching
you what to do with your list as you build it.
Just about everyone who joins your list will at least read the first
message you send to them and make up their minds about you
based on that first email. Knowing this, doesn't it now seem
obvious that your first email is the most important and that you
should do everything in your power to make sure people have the
right “picture” of you and your intentions in their heads so they
don’t draw their own conclusions about you?
Letting people draw their own