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The Dirks Group, Inc.
Job Search Marketing: Finding Job Opportunities in Any Economy
Job Search Marketing: Finding Job Opportunities in Any Economy
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This is a book about personal marketing in the context of a conducting a job search. It is a book about conducting a job search with the eyes and mindset of a marketer. It has a single-minded purpose: to show you how to develop a job search marketing campaign that will help you uncover and build a pipeline of job leads and opportunities.
In this book you will learn how to:
Work smarter; not harder.
Create a job search marketing plan that attacks the need to find a position from several fronts.
Understand that a targeted approach to finding a position is always better than using a scattered, shotgun approach.
Develop the research skills necessary to search for and find a position to which you can then market yourself.
Use a multitude of available resources (Web 2.0, business networking, direct marketing, etc.) to your greatest advantage.
Relax and take some time to keep your health and sanity. Job search should be a balanced effort.
Implement your plan, stay on the attack, and optimize your time and effort on a daily basis. Finding a job is much like a ground war: you have got to have a good plan of attack and be able to stay on mission until the objective is taken.
Remain focused but flexible as you implement your job search marketing plan. The only thing that does not change is the fact that change is a constant.
Learn and build positive momentum as you work your marketing plan. Every contact, every piece of data, and every idea you hear or see is an opportunity to learn and to add that learning to your arsenal of skills.
Never blame your family, friends, the President, nature, or the economy for lack of results. You are entirely accountable for your success or failure during your job search.
Help others along the way in their job search. Giving back to others by sharing your knowledge and insights will put you in a good place. Just do it.
As a part of the research for this book, I have included many of the interviews I conducted with experts from a variety of fields of interest, including networking, social networking, personal branding, communication, and recruitment. These interviews are designed to give you additional perspectives on issues that are critical to having an effective and successful job search campaign. They are noted in vignettes throughout this book as Expert Insights.
In this book you will learn how to:
Work smarter; not harder.
Create a job search marketing plan that attacks the need to find a position from several fronts.
Understand that a targeted approach to finding a position is always better than using a scattered, shotgun approach.
Develop the research skills necessary to search for and find a position to which you can then market yourself.
Use a multitude of available resources (Web 2.0, business networking, direct marketing, etc.) to your greatest advantage.
Relax and take some time to keep your health and sanity. Job search should be a balanced effort.
Implement your plan, stay on the attack, and optimize your time and effort on a daily basis. Finding a job is much like a ground war: you have got to have a good plan of attack and be able to stay on mission until the objective is taken.
Remain focused but flexible as you implement your job search marketing plan. The only thing that does not change is the fact that change is a constant.
Learn and build positive momentum as you work your marketing plan. Every contact, every piece of data, and every idea you hear or see is an opportunity to learn and to add that learning to your arsenal of skills.
Never blame your family, friends, the President, nature, or the economy for lack of results. You are entirely accountable for your success or failure during your job search.
Help others along the way in their job search. Giving back to others by sharing your knowledge and insights will put you in a good place. Just do it.
As a part of the research for this book, I have included many of the interviews I conducted with experts from a variety of fields of interest, including networking, social networking, personal branding, communication, and recruitment. These interviews are designed to give you additional perspectives on issues that are critical to having an effective and successful job search campaign. They are noted in vignettes throughout this book as Expert Insights.
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