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Science of Strategy Institute
Making Money by Speaking: The Spokesperson Strategy for Marketing Your Expertise
Making Money by Speaking: The Spokesperson Strategy for Marketing Your Expertise
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Winner of book award recognition for Foreword Magazine as one of best career books of the year.
Winner of book award recognition from Independent Publishers Awards in Business Innovation.
When you try to stand up for yourself, do you tend to get into fights instead of get your point across? When you try to make your point, do you get nervous and frustrated?
The lessons in this book teach you how to channel your emotions into ideas that connect with others. The strategy of becoming a passionate spokesperson is the one of easiest ways to advance your position in the world.
In this book, you learn:
• How to plug into an audience’s passions
• How to develop your area of expertise
• How to package assets that you can sell
• How to get bigger and better engagements
• The structure of a powerful presentation
• How to work like a seasoned professional
• The game plan for great events
• How you persuade people
And additional materials such as lists for finding speaking engagements, sample agreements and letters, and a checklist for presentation interviews.
Winner of book award recognition from Independent Publishers Awards in Business Innovation.
When you try to stand up for yourself, do you tend to get into fights instead of get your point across? When you try to make your point, do you get nervous and frustrated?
The lessons in this book teach you how to channel your emotions into ideas that connect with others. The strategy of becoming a passionate spokesperson is the one of easiest ways to advance your position in the world.
In this book, you learn:
• How to plug into an audience’s passions
• How to develop your area of expertise
• How to package assets that you can sell
• How to get bigger and better engagements
• The structure of a powerful presentation
• How to work like a seasoned professional
• The game plan for great events
• How you persuade people
And additional materials such as lists for finding speaking engagements, sample agreements and letters, and a checklist for presentation interviews.
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