Press Release Power

Everyone has heard of press releases. However not many people
consider them for online exposure, traffic and for improving your
search ranking – maybe because the costs are too prohibitive or
because they don’t have ‘worthy’ news?
Many people think that a press release can only be written and
submitted by a PR professional.
In fact anyone can write a release for their business or website and
publish to get attention.
That’s not to say that this replaces the role of the PR consultant at
all. Where the professional really adds value is to get your business
in personal contact with the media. This can only be done
effectively with the consultant’s contacts in your specific business
area, but of course there is a price for that.

I have written this with the smaller business in mind that doesn’t
necessarily have the wallet to fund large PR campaigns, but would
like to see the benefits of attention and improvements in traffic to
their business, that an online release provides.


Contents
Introduction.............................................................6
How To Write a Press Release for Online
Distribution..............................................................8
What To Write About?............................................9
Topics for Press Releases.................................9
The Structure of Press Release..........................13
Advanced Strategies............................................18
Multi-media........................................................18
SEO Aspects Of Your Release............................23
How To Ensure You Benefit From The Panda
Update....................................................................26
How do I do this?..............................................29
Hooks And Going Viral........................................31
So I Have It Written What Now?..........................34
Optimizing For The Search Engines..................36
Traffic and keywords........................................37
Understanding volumes and conversion.......39
Finding the words.............................................41
Factors to consider when choosing your
keywords...........................................................43
Onpage and Offpage SEO...................................47
Onpage in detail................................................47
Uniqueness of content.....................................51
Offpage Optimization...........................................52
Quality and quantity of links............................54
To Conclude..........................................................55
About Ravepress..................................................56