Think Outside The Box

PRINT TACTICS
A lot of marketing and selling opportunities are overlooked in the print
realm. Plenty of people keep piles of mail and magazines around, so
use your private label rights content in these areas, too. Here are a
variety of ways to use your content in print:
Articles for Media & Mailing Lists- You could submit private label
articles that you’ve revised to magazines and other print publications
in your niche industries. Begin by researching your niche a little plus
targeted magazines and other print items (like newsletters of
associations), then revise your private label content accordingly; for
example, fill out your article with industry stats, insert a couple of
quotes from professionals in the niche (like a local college professor or
business owner), following the style of content already published in
your targeted print publications. Then simply add your byline with a
link to your website where you’ll capture their email address at the
end and send to the editors of the publications.
Note: The goal is to convert these readers in to autoresponder sign
ups. So build up your lists for back end sales and cross selling
opportunities.
Postal mail articles to your subscriber list, too, so they will have your
information handy. Instead of just asking for email and name on your
subscriber form, ask for postal addresses, too.
Booklets, Brochures, Flyers, Cards, Letters, Postcards –Follow up
regularly with your mailing list online and off, by sending more than
just emails. Use your private label content in booklets, postcards,
brochures, flyers, cards and other marketing tools that direct people to
your website for more information and to place orders.
Begin by heading to the Microsoft template area to see all of their free
templates available for instant download:
. They have seasonal and
many of other types of promotional stationary, thank you letters and
much more.
For example, simply type in “postcard” into their template search box
and almost instantly more than 100 show up, more than four pages of
just postcard templates. Same thing with “flyer,” “letter” and so on.
Send out your own fundraiser announcements, letters of introduction,
etc., all with help from Microsoft.
Simply click templates and “save as” in a Template folder you create in
your My Files or other area. Then open each as needed, revise as
you’d like, inserting images from your private label rights graphics files
and descriptive content from the articles, re-save and use.
For printing help, a quick affordable solution is to head to the United
States Post Office website at You can upload
your templates and customer lists, then place mailing orders right
there. Payment includes creating your print documents, inserting
mailing info on each, attaching postage and mailing - all in one
package.
And you can find that some of their basic pricing can equal what you
would pay for the stamps alone. With simple postcards anyway, you
can do all the work yourself and purchase 24-cent stamps in addition
to addressing, labeling, writing content on each document, etc. Or you
can let the US Post Office do everything for only 23-cents each card
that includes everything: all the work, cards, writing on the backs,
addressing PLUS postage and mailing. So nothing to lose there.
The bottom line with all of these tools is to invite all print recipients to
subscribe to your online form to get them into your list. So don’t forget
to add this in the “PS” or somewhere else in your message.
Book – Print books help present you as an authority on your subject
matter plus you target niche may prefer a real book to read rather
then a ebook, take recipe books for example. So take your private
label content and revise it accordingly. Take a little time to go through,
make it your own with branding, industry information known to you
because of your own history, your own case studies and examples.
Add your client comments, your own comments, examples, digital
photos, video clips, etc.
Print it out at places like Instant Publisher at:
where you can instantly calculate the cost
of printing a batch at a time, complete with compatible bookmarks and
other marketing tools (a press release, postcard and more) or alone.
Or check out places like LuLu.com at: where
people can order one copy at a time, to save on mass production up
front and even offer electronic delivery, if you’d like.
Regardless of the printing choice, be sure to have copies of your
paperback ...