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Google+: Is Google's Facebook Killer Doomed to Fail?

Google+: Is Google's Facebook Killer Doomed to Fail?

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ABOUT THE BOOK

Do you have a Facebook profile? How about a Google+ page? Which do you prefer: Facebook or Google+?

You may have both, but not use one as often as the other. You may have just one while waiting for the right time to join the other. The question is: When is the right time? Are you waiting to see which one is the better product? This issue has been the talk of the cybersphere since Google+ was released - will it be the Facebook killer that a number of other social media sites in the past have failed to become?

MEET THE AUTHOR

G Dino is a freelance content writing specialist. He writes myriad sorts of Web content on various topics for many different people and companies. He enjoys doing what he does as much as he loves learning on the job. When he's not writing for a living, he's writing for leisure. When he's not writing for leisure, he's reading or gaming for inspiration. When he's not doing either, he hatches schemes to change or destroy the world.

EXCERPT FROM THE BOOK

Barely a year old, Google+ appears to be progressing smoothly. Since the June 2011 launch which led to invite-only account setup access, Google+ has grown to more than 170 million users. The number of active users, however, is different from those who merely signed up for an account. Regardless, Google+ is still a rapidly rising player in the social media landscape, but it is not the leader that Facebook is just yet.

A significant factor that Google+ has on its side - and which will likely contribute to its future progress as a social networking platform - is its structure. From how it integrates Google's other products and services to how it segregates social contacts through Circles, Google+ appears to be geared toward a vision of the future of how people browse and interact on the World Wide Web. More specifically, the way Google+ is set up makes it an ideal venue for personalized e-commerce and more wide-scale social interaction in the form of sharing as well as syndication through Google's own products and RDF Site Summary (RSS). These enable Google+ to meet the challenge of Facebook's external integration capabilities through its Application Programming Interface (API).

CHAPTER OUTLINE

Google+: Is Google's Facebook Killer Doomed to Fail?
+ The Rise of Social Media Players and Leaders
+ The Champion: Facebook
+ The Challenger: Google+
+ The Ring: the Stage is the Future of Social Media
+ ...and much more
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