Mobile Marketing for Internet Businesses

CONTENTS

THE NEW GENERATION OF WIRELESS
THE 3G NETWORK
HOW IS A 3G NETWORK DIFFERNT?
APPLE'S IPHONE
SMARTPHONES
THE PRIMARY TYPES OF 3G PHONE USERS
CASUAL USERS
THE BUSINESS USER
EFFECTIVE BUSINESS USERS AND THEIR WIRELESS DEVICES
EMAIL
WEB SURFING
VIDEO CONFERENCING
TEXT MESSAGING
PHONE APPLICATIONS
VOICE
THE FACE OF TODAY'S EXECUTIVE
BARACK OBAMA – A CASE STUDY ON TODAY’S EXECUTIVE
USE THE HOTTEST APPLIACTION TO YOUR ADVERTISING ADVANTAGE
YOUR WEBSITE
ATTRACTING VISITORS TO YOUR SITE
MAKE SURE YOU’RE SEARCH ENGINE OPTIMIZED
ADVERTISE A GADGET
ACCEPT MOBILE PAYMENTS
TEXT MESSAGING
OTHER SUCCESS STORIES IN MOBILE ADVERTISING
MJOY’S UNIQUE TEXT MESSAGING SERVICE
BLYK’S SUCCESS STORY
FREE 411
THE WIRELESS ADVERTISING FUTURE: NEW APPLIACTIONS WITH POSSIBILITIES
WIRELESS CARRIERS
TWITTER
SHOZU
MAPS AND GPS OPERATED DEVICES
CREATING YOUR OWN APPLICATIONS
THE TECHNICALITIES
WIRELESS APPLICATION PROTOCOL (WAP)
WIRELESS MARKUP LANGUAGE (WML)
GETTING HELP
BASIC DECISIONS REGARDING YOUR APPLICATION
SOCIAL NETWORKING DEVICES
GAMES
GALLERIES
TOOLS
BE CREATIVE
CONCLUSION