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Inkwell Editorial
7 Ways a Freelance Writer Can Expand Your Profits - No Matter What Your Business Is: A Marketing Report for Freelance Writers
7 Ways a Freelance Writer Can Expand Your Profits - No Matter What Your Business Is: A Marketing Report for Freelance Writers
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PREFACE
Who this ebook is for?
Freelance writers.
“But,” you may be thinking, “I am a freelance writer, how can this ebook be for me?”
The answer is, this ebook is a marketing template; an in-depth sample of the type of free marketing report you can distribute to clients to land more freelance writing jobs.
Why Distributing Free Reports Works So Well to Land Freelance Writing Jobs
Writing and distributing free reports work because they:
(i) set you apart from the competition, as most freelancers never invest the time it takes to pull together in-depth marketing pieces like this;
(ii) demonstrate your skills, knowledge and expertise to your client base; and
(iii) pre-sell clients.
And, if you specialize in a niche, writing and distributing free reports can be extremely effective.
For example, I do a lot of writing in the real estate niche. An easy report to pull together would be one that gives stats on new home sales, foreclosures, average home price in the United States, etc. Every year, I could distribute the same report with updated stats.
No matter what niche you’re in, you can create special reports that can be updated regularly. This can keep your pipeline full of freelance writing jobs seamlessly.
This is content marketing at its best.
What is Content Marketing?
Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. It' subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. [Source: Wikipedia.com]
The $70 Million Report
Ever heard of Barbara Corcoran? Or, the Corcoran Report? She gave me the idea to write and distribute free reports to land clients. And, this is long before the advent of “content marketing.”
Barbara Corcoran’s Story
In the 1980s Barbara Corcoran was a real estate broker in New York City. She owned The Corcoran Group, and the growth of her company – which she eventually went on to sell for upwards of $70 million in 2001 – was built by writing and distributing an industry report which she titled The Corcoran Report. What did the report consist of? Basically, it was a “state of the industry” report on the real estate market in New York. Once she wrote it, she sent it to reporters at The New York Times, as well as other media outlets.
And, when they needed a quote about real estate in New York, who do you think they called? Ms. Corcoran, of course. This began her meteoric rise to the top of the NYC real estate market. Now, years later, it is still published annually and is a “bible” of the NYC real estate market – and also a couple of other cities (eg, Miami).
See how writing and distributing free reports can work so well?
The Free Report That Earned Me Thousands of Dollars
My Story
I’ve been an SEO copywriter since 2007. When I first started out, I knew absolutely nothing about this form of writing, beyond what “SEO” stood for (search engine optimization). Furthermore, to my great surprise, neither did a lot of my clients! Here I detail how I went on to write and distribute a free report that earned me thousands.
Conclusion
While investing the time upfront to research, write and distribute reports can seem like you’re “working for free,” it’s not. If you’re one of the few freelancers who are willing to think creatively like this and work differently than the competition, you’ll always have a full pipeline of writing jobs.
Are You a Small Business Owner?
If you’re a business owner who’s stumbled across this report, it’s great insight into how a freelance writer can help you increase sales and leads. So, although this report is for freelance writers, it’s ABOUT how every business can benefit from the expertise of a good copywriter.
Sincerly,
Yuwanda Black
Freelance Writer Since 1993
Who this ebook is for?
Freelance writers.
“But,” you may be thinking, “I am a freelance writer, how can this ebook be for me?”
The answer is, this ebook is a marketing template; an in-depth sample of the type of free marketing report you can distribute to clients to land more freelance writing jobs.
Why Distributing Free Reports Works So Well to Land Freelance Writing Jobs
Writing and distributing free reports work because they:
(i) set you apart from the competition, as most freelancers never invest the time it takes to pull together in-depth marketing pieces like this;
(ii) demonstrate your skills, knowledge and expertise to your client base; and
(iii) pre-sell clients.
And, if you specialize in a niche, writing and distributing free reports can be extremely effective.
For example, I do a lot of writing in the real estate niche. An easy report to pull together would be one that gives stats on new home sales, foreclosures, average home price in the United States, etc. Every year, I could distribute the same report with updated stats.
No matter what niche you’re in, you can create special reports that can be updated regularly. This can keep your pipeline full of freelance writing jobs seamlessly.
This is content marketing at its best.
What is Content Marketing?
Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. It' subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. [Source: Wikipedia.com]
The $70 Million Report
Ever heard of Barbara Corcoran? Or, the Corcoran Report? She gave me the idea to write and distribute free reports to land clients. And, this is long before the advent of “content marketing.”
Barbara Corcoran’s Story
In the 1980s Barbara Corcoran was a real estate broker in New York City. She owned The Corcoran Group, and the growth of her company – which she eventually went on to sell for upwards of $70 million in 2001 – was built by writing and distributing an industry report which she titled The Corcoran Report. What did the report consist of? Basically, it was a “state of the industry” report on the real estate market in New York. Once she wrote it, she sent it to reporters at The New York Times, as well as other media outlets.
And, when they needed a quote about real estate in New York, who do you think they called? Ms. Corcoran, of course. This began her meteoric rise to the top of the NYC real estate market. Now, years later, it is still published annually and is a “bible” of the NYC real estate market – and also a couple of other cities (eg, Miami).
See how writing and distributing free reports can work so well?
The Free Report That Earned Me Thousands of Dollars
My Story
I’ve been an SEO copywriter since 2007. When I first started out, I knew absolutely nothing about this form of writing, beyond what “SEO” stood for (search engine optimization). Furthermore, to my great surprise, neither did a lot of my clients! Here I detail how I went on to write and distribute a free report that earned me thousands.
Conclusion
While investing the time upfront to research, write and distribute reports can seem like you’re “working for free,” it’s not. If you’re one of the few freelancers who are willing to think creatively like this and work differently than the competition, you’ll always have a full pipeline of writing jobs.
Are You a Small Business Owner?
If you’re a business owner who’s stumbled across this report, it’s great insight into how a freelance writer can help you increase sales and leads. So, although this report is for freelance writers, it’s ABOUT how every business can benefit from the expertise of a good copywriter.
Sincerly,
Yuwanda Black
Freelance Writer Since 1993
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