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Mike Morley
The Insider's Guide To Selling Real Estate
The Insider's Guide To Selling Real Estate
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The goal of this ebook is to help you discover some of the
secrets in real estate that the average person is not aware
of. Knowing these secrets – or tricks – or inside scoop –
whatever you want to call it, will give you that edge and turn
you into a smart investor.
TABLE OF CONTENTS
INTRODUCTION.................................................. 5
PART 1: KNOW YOUR BUYERS!............................. 9
The Buyer Pool................................................. 9
The Buyer’s Perspective ...................................12
What Buyer’s Look For.....................................13
Respect Your Buyers’ Intelligence!.....................16
PART 2: FROM REAL ESTATE BROKER/AGENT TO
REAK ESTATE PROFESSIONAL.............................18
Attitude is Everything!.....................................19
The Steps to Being a Professional......................21
About Doubts…................................................23
SECTION 3: ON THE PROWL FOR HOT PROPERTIES!
.......................................................................24
Separating the Good from the Bad.....................24
Finding Hot Properties......................................25
Leasing instead of Selling…...............................27
LOCATION!.....................................................28
A Model of Selling Success................................29
Introducing the Don’t Wanter............................30
SECTION 4: COMMON SELLING MISTAKES ...........31
Investigate Credentials ....................................32
Have Reports In-Hand......................................33
Know the Rules….............................................33
Be Zone Conscious ..........................................35
Pricing Too High? Too Low?...............................35
Some More Common Selling Mistakes................37
SECTION 5: FINANCING.....................................39
Construction/permanent loans ..........................40
Permanent Mortgage Loan................................42
Conventional Loans..........................................42
VA Loans........................................................42
FHA Loans......................................................42
Fixed and Adjustable Mortgages and Loans.........43
Seller Financing?.............................................44
More about Seller Financing..............................45
Tips for Real Estate Loan Applications ................47
CONCLUSION....................................................49
secrets in real estate that the average person is not aware
of. Knowing these secrets – or tricks – or inside scoop –
whatever you want to call it, will give you that edge and turn
you into a smart investor.
TABLE OF CONTENTS
INTRODUCTION.................................................. 5
PART 1: KNOW YOUR BUYERS!............................. 9
The Buyer Pool................................................. 9
The Buyer’s Perspective ...................................12
What Buyer’s Look For.....................................13
Respect Your Buyers’ Intelligence!.....................16
PART 2: FROM REAL ESTATE BROKER/AGENT TO
REAK ESTATE PROFESSIONAL.............................18
Attitude is Everything!.....................................19
The Steps to Being a Professional......................21
About Doubts…................................................23
SECTION 3: ON THE PROWL FOR HOT PROPERTIES!
.......................................................................24
Separating the Good from the Bad.....................24
Finding Hot Properties......................................25
Leasing instead of Selling…...............................27
LOCATION!.....................................................28
A Model of Selling Success................................29
Introducing the Don’t Wanter............................30
SECTION 4: COMMON SELLING MISTAKES ...........31
Investigate Credentials ....................................32
Have Reports In-Hand......................................33
Know the Rules….............................................33
Be Zone Conscious ..........................................35
Pricing Too High? Too Low?...............................35
Some More Common Selling Mistakes................37
SECTION 5: FINANCING.....................................39
Construction/permanent loans ..........................40
Permanent Mortgage Loan................................42
Conventional Loans..........................................42
VA Loans........................................................42
FHA Loans......................................................42
Fixed and Adjustable Mortgages and Loans.........43
Seller Financing?.............................................44
More about Seller Financing..............................45
Tips for Real Estate Loan Applications ................47
CONCLUSION....................................................49
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