30 Amazing Email Marketing Tactics

In this downloadable book, I've covered 30 email marketing tactics to help you get more subscribers, make more sales and keep your subscribers happy.
Here's a quick look at just some of the tactics. The guide elaborates further on how to do it...

E-Mail Marketing Tactic #1: Announce Big Sales

E-Mail Marketing Tactic #2: Use Strong Subject Lines

E-Mail Marketing Tactic #3: Make the Call to Action Clear

E-Mail Marketing Tactic #4: Use Social Networking to Your Advantage

E-Mail Marketing Tactic #5: Include Fun, Informative Content in Your Emails

E-Mail Marketing Tactic #6: Take Advantage of the Holidays

E-Mail Marketing Tactic #7: Avoid Spamming

E-Mail Marketing Tactic #8: Create Target Lists for Different Demographics

E-Mail Marketing Tactic #9: Keep the Quantity to a Minimum

E-Mail Marketing Tactic #10: Beauty Actually Does Matter

E-Mail Marketing Tactic #11: Do Your Homework and Run Some Tests

E-Mail Marketing Tactic #12: Make Welcome Back Offers

E-Mail Marketing Tactic #13: Stay as Professional as Possible

E-Mail Marketing Tactic #14: Refer to your Facebook Link Several Times in an Email

E-Mail Marketing Tactic #15: Be Personal

+ 15 more tactics you can use today. I'll show you how to implement each one in this report.

E-Mail Marketing Tactic #19: Give Readers Formatting Options
Use the option to include a plain text version versus the HTML version of the
emails in case some people prefer it.

E-Mail Marketing Tactic #20: Allow Your Emails to be Read in a Separate
Tab
Allow the option of emails that can pop up in a separate window. This way,
someone can "save" your email in another window and refer back to it later.
E-Mail Marketing Tactic #21: Double-Check the Reply Address
Do not forget that a lot of people probably plan on responding to your emails. Be
sure the sending email address is a valid reply-to address. This way, people who
have specific questions can easily reach you. Do not forget to frequently check
and reply to your emails!
E-Mail Marketing Tactic #22: Allow Readers to Unsubscribe
Always, always, ALWAYS include the unsubscribe option in every email.
Sometimes, people simply receive too many emails and can no longer receive
yours on a regular basis. While this happens sometimes, remember that you
don't like to get too many emails you do not read either. Not everyone you
contact will be a match for your company or e-commerce website.
E-Mail Marketing Tactic #23: Confirm Unsubscribes
Confirm your unsubscribes, and let them know you are sorry to see them go.
Remind them that they can always sign back up later if they prefer. This is not
only the polite way to handle people who decide they no longer want your emails,
but it also leaves them with a pleasant memory and the opportunity to change
their minds later on down the line.

E-Mail Marketing Tactic #24: Trim Down Your Emails
Try not to include too much in your emails. Flash and java are both great and can
do wonders for websites, but not only does it seem too much for a simple email,
many web mail and other servers simply will not display videos, etc in emails.
Use creative graphics and interesting information to draw in new customers, but
save the unprompted videos for your home page, or include a link to the videos
within the email.
E-Mail Marketing Tactic #25: Include Your Physical Address
Be sure to include your business' street address in your emails. This is United
States law, and it makes you look much more professional. Your current
business address should be included in ALL correspondence including emails,
invoices, and letters. If your customer prefers to respond or reach you by mail,
they can do so easily by having this information readily available.
E-Mail Marketing Tactic #26: Under-Promise, Over-Deliver
Always make you’re your promotion or whatever it is you are attempting to sell
lives up to the emails you send. If you are offering a certain discount, make sure
the code you provide is working on your website in advance. Never try to upsell
customers and then let them down by having non-working promotional codes, or
by adding a whole lot of stipulations in your promo once they get to the landing
page.
E-Mail Marketing Tactic #27: Do Not Buy Email Lists
Instead, rely on your current customers passing the word on, or emails you send
as teasers or introductory emails. You can also promote your email lists on your
website and the odds are that interested parties will sign up there. Email lists that you buy are typically either unreliable because they have non-valid email
addresses, or you are most likely reaching a demographic that does...