Twitter Wonder Tactics

Integrating Twitter into Your Strategy
Many Internet marketers overlook Twitter as they see it as a waste of
time. However, you ignore this platform at your own peril because not
only can it generate a substantial profit for you in the long run, it will
also help you understand your market more effectively than anything
else. The more you understand your target market, the more you know
about these people and what makes them tick, the more effectively you
will be able to sell to them and the more money you will make.
The first thing you need to understand is that Twitter and, in fact, most
social media sites have become important sources of information for
people who are looking to make a purchase. A lot of people go on
Twitter to ask the opinion of their friends and followers regarding
various services and products. As you saw above, over 40 percent of
social media users take these recommendations into consideration when
choosing which product to purchase. It is basically electronic word-ofmouth
advertising, which is by far the most effective form of
advertising.
Now, just as with any marketing strategy you need to have a plan.
Without a plan your chances of failure increase for the simple reason
that you won’t know where you are going.
Market Research
Twitter is a highly effective platform where you can begin to learn about
your target market. You are no longer in the situation of other businesses
that two decades ago had to pay market research companies a fortune to
find out who their ideal customer is and they would receive a profile

after the company had done extensive research. However, even this
would still be a generalized profile, whereas Twitter allows you to come
into contact directly with your prospects, not simply an ideal based on a
generalized profile.
This allows you to learn about your prospects directly, without having
the information filtered and categorized by someone else. Additionally,
it is a much more affordable solution, since it’s practically free, and you
can even design your own survey and ask your customers and prospects
to offer you feedback on your service or product. This information will
prove invaluable because you can basically ask your prospects what they
want in a product and you can offer it to them. If you offer people what
they want, then the product or service will sell itself and your customers
will also sell it for you.
Never underestimate the power of understanding what your prospects
and target market want. The more you know and the more you
understand about them, the easier it will be to create a product they need
and want which will lead to higher and easier sales. Not only will your
revenues increase, but so too will your profit because you won’t be
spending as much on new customer acquisition.
Identifying Your Target Market
Your first order of business is to find highly targeted and qualified leads
for your business. If you are selling baby strollers then tweeting to male
golfers all day isn’t going to get you a single sale. However, tweeting to
pregnant women and young mothers with newborns will be much more
effective.

Finding your target market on Twitter is not quite as hard as you may
think it is. As is to be expected with such a popular service, many third
party applications and websites have popped up that make our lives
easier when it comes to working with Twitter. One such site is
Twellow.com, which is the Yellow Pages of Twitter.
The great thing about Twellow.com is that it allows you to search out
Twitter users by categories which are split up by personal interests as
well as professional ones. Therefore, if you are in the Internet marketing
niche, you can choose the marketing category and then further narrow
down your target audience by searching according to a specific keyword.
Other effective tools you can use include:
· TwitterSearch.com – this is Twitter’s built in search engine which
can be quite helpful in locating prospects;
· Twitterfall.com allows you to search by keywords and hash tags;
· SocialMention.com is especially useful since you can search a wide
range of social media sites, regular websites, news and almost all
the Internet for certain keywords. It is a system that can be used to
identify prospective clients as well as to stay up-to-date with what
people are saying about your products and business.
· Twitterment.com and TweepSearch.com are also two highly...