Make Money With Resell Rights

How to Maximize Your Profits
Upfront Sales
You sell your book for a one-time profit. Depending on the type of book you are selling, you can make a big upfront sale or for a small profit but you can capitalize on the back-end. Some people even giveaway their E-books for free because they want their book to go viral hoping to make big money on the back-end.

There are even instances of people paying affiliate commissions that are so exorbitant that they
are even losing money for every sale that they make (your affiliate sells your book – you make
$50 but you pay out $60 to the affiliate). They employ this strategy when the customers are
highly targeted and they are making tons of money on back-end sales!
Back-end Sales
You add your affiliate links to your book. There are many ways to make money from back-end
sales. You are a merchant and you set up your own affiliate program for the back-end product
that you are selling.
· You are an affiliate and you are promoting an affiliate program that pays only one-tier
(see the diagram below). You make sales only when you refer a sale directly but not
their direct sales. This type of selling doesn’t guarantee long-term income as other
affiliates essentially become your competitors.
· You are an affiliate and you are promoting an affiliate program that pays MORE THAN
one-tier (see the diagram below). This could be known as a multi-level affiliate program.
Even a two-tier affiliate program is considered multi-level.

So whenever your resellers resell your E-book, you would want them to keep all the profits to
themselves because you can leverage on their marketing efforts. Remember that the big money
is in the back-end so when your E-book goes viral, your resellers are putting money in your
pocket.
Re-branding Fees
You can charge some resellers a re-branding fee or offer them re-branding free of charge to
give them an incentive to promote your product.
If you are a merchant and your product offers a program, you must consider this as a marketing
strategy because you want your products to go as viral as possible. You can even re-brand the
author’s name and let your affiliates promote your product as their very own product.
Selling Resell Rights
You can choose to sell the resell rights to your product separately or to enhance the perceived
value of your E-book. Resell Rights, if sold separately from the product, it can cost up 2-5 times
the normal price of a product.

What Type of Resell Rights to Offer?
You have 2 markets to target when you sell your E-books or information products.
· Consumers – people who buy your product for PERSONAL USE
· Resellers – people who buy your product to sell them off for a profit
People who do not pay much consideration to these two markets will make or break their
businesses. You don’t just slap resell rights on your product just because you want to increase
the perceived value of your E-books (you might actually lose more profits because you spawn
more and more of your own competitors).
Beware that resellers can even sell your product for as low as $1.97 or $0.97 because of the
nature of price fixing in the United States. Since you can’t really stop resellers from going low,
you might as well capitalize on their marketing efforts through back end sales.
When you sell your E-book, you must decide carefully what type of resell rights you are offering
for your E-book depending on the niche you are targeting:
There are two types of Resell Rights, which are: Basic and Master.
· Basic Resell Rights. You have the right to resell the product to your customers but your
customers DO NOT have the rights to resell to others. In other words your customers will
buy the product more for PERSONAL USE.
· Master Resell Rights. You have the right to resell the product as well as pass resell
rights to your customers (whether they are basic or master rights).
Here are some techniques on how to identify what type of resell rights to give to your products
(or no resell rights at all).
Give basic resell rights when you have a hot, in-demand product where the information is
cutting edge and more tailored for personal use but you want to reach out to a larger market and
you want to protect your product from price cutting.
Advantages:
· Make profits up-front by selling the book for a high price on the front end
· Make profits by selling basic resell rights to resellers

· Protect the perceived value of your products by giving basic resell rights ONLY to
trusted and well-known resellers (who know how to market without price cutting)
...