Virtual Plastic

Table Of Contents:

Introduction - E-commerce Today
Chapter 1 - What's So Great About Credit Cards?
Everybody's Doing It
Buyers have them
Merchants accept them
From Canada to China
Convenience
Convenience for you
Convenience for buyers
Chapter 2 - The Options
Credit Cards
How do they work?
How can you use them?
Debit Cards
How do they work?
How can you use them?
Electronic Funds Transfer
What is it?
How does it work?
How can you use it?
The More‚ The Merrier
Chapter 3 - The Methods
PayPal
What is it?
How does it work?
How can you use it?
Important PayPal Update & Warning
The Best Solution - "When Possible Avoid PayPal At All Costs"
Shopping Cart Systems
What is it?
How does it work?
How can you use it?
Your back office
Types of shopping cart systems
Telephone Payments
What is it?
Do it yourself telephone payments
Third party call centers
Installing Features on Your Website
Location‚ location‚ location
HTML: What you need to know
How to install PayPal
Payment gateways
Chapter 4 - Cover Your Assets
The Importance of Online Security
Anti-virus and firewall protection
Encryption
Protecting Your Business From Fraud
Conclusion - Virtual Plastic Pays
Table of Figures
Directory of Online Merchant Service Providers