Mobile Marketing Mania

Do You Want To Transform Simple Text Messages Into Your 365 Day-Per-Year Sales Force! Are You Looking For One Of The Safest Ways To Get The Consistent Returns On Your Dollar?...Well Mobile Marketing Using Text Messages May Well Be It...


Chapter 6: The Use of Mobile Ready Websites
The growth that internet has seen is huge. Almost every business today has a presence on web. This is because the end user has started looking for the products of their choice on the web. The biggest advantage of finding the product on the web for the consumer is that he can analyze his options, try to find the right deals and before taking the plunge he can simply get the reviews of any item on the internet. There are a number of reviews that mostly come from the real users of these products. This makes them more relevant than any other reviews that they can find. He can see positive as well as negative reviews and try to get the bigger picture.
This demonstrates how important it is to have a website for the businesses. However you would be surprised to hear that out of all the websites, 98% websites don’t have any mobile version. You might be wondering what a mobile version is. For starters, a mobile version is just a trimmed down version of a regular website that works on a mobile phone. This is essential to have a mobile version of the website because most of the phone browsers don’t have the capability to display the regular websites properly. Regular websites are created by keeping in mind that the end user of the website would be viewing them on a computer that has better resources at its disposal than what a mobile phone can offer. This is the reason why websites don’t appear properly on the mobile browsers.
Creating the right type of mobile website is very important for giving the best possible view of your website. You also need to ensure that mobile sites cannot have all the elements of a regular website. So try to keep all the relevant data on the mobile version of your website. It all should look neat and clean as well. The potential customers should also get a feeling of looking at a professional website when they look at you mobile website. You may try to use just text. In order to make it look better you can consider using different colors and different font types and sizes that are synced with your regular website’s feel as a whole. Try to put up lesser pictures and other heavy media files. You may ditch the idea of cramming your website with unnecessary content. This would create a bad impression on the users.
There are a number of web developers that are involved in making the mobile versions of your websites. At the same time there are a number of free services that let you create your own mobile sites on the internet just in a few clicks. You may decide whether you would like to hire
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a developer for your site or would like to work on your own depending upon the budget at your disposal. A developer would charge you but the website that he or she creates would have a more professional feel to it.
As we mentioned earlier in this chapter there are only 2% of the websites that have a mobile version at all. Only 2% websites are attracting the huge mobile traffic. This may be a treasure trove. In such a situation, you must create your mobile website so that your ideas and business can get more exposure in the form of the mobile web traffic.
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Chapter 7: How To Run Mobile Marketing Campaigns
Mobile marketing campaigns have a great potential as we discussed. It makes a lot of sense to run mobile marketing campaigns for the product or service you are offering. There are certain key things to keep in mind while running a mobile marketing campaign. Let us discuss these points here:
1. There are a number of business areas which are location specific. For example if you want to sell a piece of land, it would appeal to the people who live in the nearby vicinity. So it is of utmost importance to take care of location specific aspects of marketing. You can get the prospect leads to fill out an additional field such as a time zone or region. You can then classify your customers based on their location. This gives an edge to your marketing campaign by enabling you to perform targeted marketing.
2. Timing is also an important aspect of the mobile marketing strategy. There are various promotions that should reach the target audience within a stipulated time. Upon the completion of the time period, the marketing may be irrelevant. If you send a huge number of SMS messages to different mobile numbers in the middle of the night, you would most likely attract the ire of the receivers of these messages.
You need to figure out what time works best for the kind of campaign you are running and you can send SMS messages accordingly.