eZine Marketing A-to-Z

On the Internet, it is very possible to make money without selling any
product. One way of doing so is through starting your own eZine, also
known as an electronic newsletter.
In a nutshell, you send out your eZine issues on a periodical basis to
your subscribers. The good part is that you have a flexible choice in
automating the process of sending out your eZine issues for you or
manually sending them on a periodical basis.
As an eZine publisher, not only can you easily achieve the benefits a
conventional newsletter publisher enjoys without having to chop down
several trees in the process, you can easily and conveniently spread
your marketing influence and expertise to your base of subscribers
from the shoes of an ordinary individual.
In other words, you do not have to invest in expensive printing
equipment, brick and mortar business, and hiring staff just to run your
own newsletter publication, resulting in a lot of time, money and effort
saved.
Basically, all you need to start your own eZine are an auto responder
and broadcast feature to go with, enabling you to reach out to your
massive subscribers whom you can regard as your prospects, too.
All in all, if you do not have the commitments of creating your own
product for sale, then publishing your own online newsletter can be
one of the wisest decisions you will ever make, given the benefits of
impressive marketing power and influence it can offer to you.
Making Money from Selling Advertising Space
If you would observe the company that delivers the daily paper to
your doorstep for a business case study, you will come to learn that
the newspaper publisher hires reporters, writers and other important
staff to create the contents and deliver the papers to their readers.
In addition to the above mention, the publisher has to invest regularly
in heavy duty machineries and tons of papers in printing tons of
newspapers on a daily basis.
And in order to ensure that the newspapers are delivered on time, the
publisher appoints agents at every part of the covered territory.
So, how does the newspaper company make money? It is obvious that
selling a copy of the papers at less than a dollar would not even be
able to even fund the operations.
The answer? Selling advertising spaces! You have definitely seen lots
of advertisements in the newspaper. The publisher simply sells
advertising space in the papers to advertisers who want to leverage
their advertising efforts on the paper’s high readership.
On the same analogy, you can make money the exact way from your
newsletter: simply by selling advertising space to prospective
advertisers!
If your mailing list size exceeds 1,000 (5,000 is recommended)
subscribers and beyond, you can start selling advertising space for
say, $10.00 per sponsor ad.
In this manner, you turn every issue you send out to your subscribers
into a profit-pulling device. And since there is virtually no end to the
stream of advertisers as products, services and businesses are
cropping every single day in every industry imaginable, so are your
money making opportunities.
Mailing List for Affiliate Marketers
If you are an affiliate marketer who wants to make a comfortable
living from referring your prospects to other people’s product or
service for decent commissions, then you must consider building your
own mailing list.
Building your mailing list of hungry prospects can be one of the best
investments you will ever make, as it is time and effort worth
spending on. When you strike on a Joint Venture and have a new
product or service to endorse, you can look no further than your own
mailing list.
Granted, that most affiliates, as in more than 90 percent of them, are
not making money from affiliate programs, but this often results from
the same amount of effort focused on least effective methods.
While having your own mailing list is, by a long mile, not the only
effective affiliate marketing method, you can make affiliate sales very
quickly even in the next few hours after sending a sales message,
provided that your mailing list is huge and responsive.
This is often true, because owning your own mailing list for you to
endorse products and services to is one of the fastest-producing
results, beating other affiliate marketing methods imaginable.
In a nutshell, the affiliate marketer who gets ahead of the pack is the
one who owns a huge and responsive mailing list of prospects.
Which is More Important – Product or Mailing List?
If you would ask this question, “Which one is more important – the
mailing list or the product?” any savvy marketer would answer you,
“The mailing list”.