Slipstream Marketing: Creating a Radical Shift in the Internet Marketing Mindset

What is a Slipstream?
“The slipstream of a moving object is a region of reduced pressure or even
suction (negative pressure), exerted in the neighborhood of the object and in the
direction of its movement, and caused by its movement through a medium.
The term "slipstreaming" is most often used in relation to objects moving through
air, though not necessarily flying. If a following object, moving at the same speed,
can position itself within the slipstream, it will require less energy to maintain its
speed than if it was moving independently, because the front object blocks a
significant amount of air resistance. Using this principle is called slipstreaming.”
(The above is from the Wikipedia Page on Slipstream & Slipstreaming)
You've probably heard that while driving on the highway, if you position your
vehicle behind another larger vehicle, your vehicle requires less energy to stay it
in motion, therefore you burn less fuel.
If you watch car racing, like the Brickyard 400 or Indy 500, you'll notice how most
of the cars follow immediately behind another car because there's less wind
resistance in those positions. The lead car “breaks a path” through the air for the
ones behind. They burn less fuel and in some cases are actually “sucked along”
because there's less air pressure.
It's simple physics that can be applied to a lot of different situations. And when
applied as a marketing tactic it can be extremely beneficial for both the “lead
vehicle” and the ones in the slipstream.
Lets look at an example of Slipstream Marketing in action.
Back in late 2004 I published and released an ebook called RSS Exposed. It was
the first ebook ever written on how the use of RSS technology and blogging could
be used in a marketing enviroment.
At the time, RSS and blogging was still virtually unheard of in Internet Marketing
circles. People didn't understand the technology behind it, or the implications of
utilizing it as part of their marketing efforts.
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At first, the curiosity seekers purchased this new book. Then, once the lightbulb
went off in their heads after gaining an understanding from the book, people
started posting about it on blogs and forums and sales ballooned almost
overnight.
Within weeks, several other books, reports and courses on RSS popped up on
the net and did very well in the wake of RSS Exposed. Many were copycatters
with nothing really innovative in them, but many made some incredible
improvements which in and of themselves set the stage for producing their own
Slipstream products. And we're still seeing the ripple effect of the RSS Exposed
phenomenon to this day.
That book isn't being offered any more. Updating it and trying to improve on or
create something different and marketable after all that commotion and
widespread innovation would be nearly impossible at this point, so I let the project
die off.
Another example of Slipstream Marketing in action would be another product I
released in early 2005. It was called Content Cash Inferno.
This time, rather than my product being the “Lead Vehicle” that created the initial
Slipstream, I jumped in behind a product someone else created. Joel Comm's
Adsense Secrets ebook was just gaining momentum in the marketplace and I
saw an opportunity to create a product that filled a small void in Joel's product
and marketing.
Joel gave a lot of instruction and advice in his book and to this day it's still the #1
adsense book out there, but he concentrated on the techniques he used to create
big money with his system. Not a problem, but most people, especially newbies,
simply didn't want to or didn't know how to create the long term traffic and profits
Joel had built over his many years online. There was a missing element.
There was nothing for the newbies who wanted immediate success; the people
who wanted immediate results.
So I filled that gap with Content Cash Inferno by giving people a simple, easy to
duplicate plan that was virtually guaranteed to make them small amounts of
money with AdSense in the short term. Then, by showing them some simple
math and duplication procedures, how those small amounts would add up to a
significant income over time. That CCI report made me a LOT of money.
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But it didn't end there.
You see, CCI was marketed through a large community of extremely high
targeted potential customers. It's a virtual marketing test-bed for any product
related to Internet Marketing or making money online. There are people there
who range from multi millionaire marketers to people who just signed up today
and know nothing about marketing...