How to Manage and Sell Affiliate Programs

Learn how to become a better reseller. Selling affiliate programs can be a very lucrative business. However, just like commission sales or people who are in business for themselves, it takes a certain amount of self-discipline and determination...

Welcome to How To Manage and Sell Affiliate Programs. This book is dedicated to all those people
wanting to make money reselling products, services and programs via the Internet.
Making money by reselling another company’s product is not a new concept. Businesses have been
utilizing this type of sales approach for years. Probably the most well known type of traditional affiliate
program would be any commission sales person. They make money by reselling a product for a company
and they are only paid when they make a sale. Sometimes they are actual employees for the company
and receive benefits and other times they are contractors who receive no benefits but they get higher
commissions.
Selling affiliate programs can be a very lucrative business. However, just like commission sales or people
who are in business for themselves, it takes a certain amount of self-discipline and determination.
If you have what it takes and you are willing to make a few sacrifices, and you find programs that you
believe in and treat you and your customers like people and not numbers, then you will succeed.
How do you know if you have what it takes? If you agree with the following statements, then chances are
very good that you have what it takes.
1) I want to control my destiny and I realize that I need to give up something now for something
better in return.
2) I realize that selling any product or service takes time and I understand that with patience and
perseverance, I will achieve my goals.
3) I will commit time each day to working my program. (A minimum of one hour a day, to start)
4) I understand that I must reward myself for the little successes and forget the setbacks, while at the
same time learning from my mistakes.
5) I am not super human and I cannot work dozens of programs and do justice for all of them.
6) I know that in order to make money, I have to spend money.
7) I will devote myself to the projects I choose and not allow myself to get drawn into the get rich
quick hype that pervades the Internet.
8) I am willing to dedicate some time to learn what works for others and continue my quest for
knowledge.
9) I am willing to help others achieve success as I achieve success.
10) I will not give up when the going gets a little tough. I know there will be tough days and I am in this
for the long haul. I want to succeed and I will!
Overview
As you read this book, you will not find dozens of links on every page taking you to places to sell you
goods and services. You will not find pictures or graphs designed to enlighten you and raise your
expectations. What you will find is the experience of over 20 years of marketing and advertising and the
background of someone who has worked and created affiliate programs successfully on the Internet.
I got involved with Marketing by accident. I was about 2 years out of college, wondering what I was going
to do with my life when I got my first big break. Actually I created the break myself. I was delivering Pizza's
when I read the want ads and saw a position for a Marketing Director. I did not know what a Marketing
Director did at that time, but I knew I could do it. I called the number, got an interview and proceeded to
sell myself to the owner of this company.
I was going up against people with years of experience, "professionals" in the world of marketing, but
I had something they did not have and that was determination and moxie. I knew I had to do something
different to get this job, mainly because I wanted to be called a Marketing Director, but also because I
wanted to become a professional. Delivering Pizzas with my background was the not the best use of my
abilities.
I told the owner near the end of the interview that I would make him a deal. I would work for him for FREE
for 2 weeks. If, after 2 weeks, he did not feel I was the person for the job, we would shake hands and go
our separate ways with no hard feelings. Well, the rest as they say is history. I got the job and helped to
build this small company of 4 employees to over 40 employees within 18 months.
My next position with a different company was Marketing Director, but I was quickly promoted to President
of Marketing, and then to President for a new subsidiary company they created. This might sound like I
had it all, and to some people, I did, but not to me. I was making excellent money, but I was working all the
time, travelling, even more and I really did not have much of a life.