Newbies Guide To Mastering The Secrets of CPA Marketing

What Is CPA?
The phrase “CPA” sounds about as exciting and attention-grabbing as
accounting terms would sound to a quilting enthusiast. It’s usually rattled
off in this acronym form, and the assumption seems to be that you’ll know
what it is.
Acronyms (short forms based on initials of words in titles) intimidate people,
so many new internet marketers tend to ignore or gloss over this marketing
method – but “CPA” simply means “Cost Per Action” or “Cost Per
Acquisition”.
Cost Per Action means that your reader just has to take a specific action
(E.G. input a valid email address, click on a link, request a free sample, etc.)
Cost Per Acquisition means that your reader actually has to buy the
product or subscription.1
Websites (or reports like this) dryly talking about CPA can hardly compete
with “Make a six figure income with no work – 1 week from now!” in
excitement factor. But whether you’re choosing to focus on Cost Per Action
or Cost Per Acquisition, CPA marketing has one common denominator: It is a
form of advertising generated by a third party in which you are paid
for hosting or promoting that party’s ad or link, based strictly on
actions your readers take.
1 Other terms you may hear: PPC (Pay Per Click) and CPC (Cost Per Click). PPC usually refers to you
paying per click – for example, if you’ve bought Google Adwords.
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Newbies Guide To Mastering The Secrets Of CPA Marketing
This in turn generates any of the following actions for the advertiser who is
going to pay you:
 New subscriber sign up
 Purchase of a product
 Sales lead for your advertiser’s further follow up
How much can you earn? Well, typically… not millions. New subscriber
signups usually generate between $1.00 to $1.50 per lead. You definitely
won’t get rich overnight.
But if you combine simple Cost Per Action with some well-chosen Cost Per
Acquisitions, your payout may be much higher. For example, if you’re
promoting a big-ticket item that costs $695, your commission that may be
anywhere from $60-$300 on lead that results in a sale. A few of these
combined with a bunch of easy “just click” links or banners can make a nice
little second income for you.
And once set up, it’s a painless way to add extra income generation from
your already-existing sites. Put CPA to work for you while you go off to the
church picnic or enjoy a well-deserved nap (after staying up all the night
before, trying to solve your shopping cart problem.)
And as your list grows, so too will your profits.
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Newbies Guide To Mastering The Secrets Of CPA Marketing
What Is A `CPA Network’?
A CPA network is a company that allows advertisers and web publishers
(internet marketers) to find each other and connect.
In other words, it’s the “dating agency” that pairs you up with your best ad
match.
And as with dating agencies, there are leftover prejudices about CPA
networks being risky. The truth is, CPA networks have matured just as many
of the bigger and more selective dating agencies (such as eHarmony) have
done. Just as you see “real people” committed to values and caring
relationships on eHarmony – compared to the sort of dating agency that
uses scantily-clad girls speaking lines laced with sleazy innuendo. Most CPA
networks are solid and reliable – it’s certain unscrupulous publishers
(affiliates) who most often generate the “shady” label.
In fact, one of the most important functions a CPA network can perform lies
in making sure both web publisher (you) and the advertiser are reputable,
solid prospects.
Choose recognized and reputable CPA networks, and use intelligent
marketing tactics, and your sites should never have a problem with
credibility.
How Does It Work?
So far, it sounds remarkably like affiliate marketing, doesn’t it? But there
are some vital differences it helps to learn straight away.
Both rely on internet marketers to promote their products. The biggest
different between the two lies in CPA emphasis on its affiliates generating
leads, rather than sales. It’s usually less labor-intensive – you don’t have to
do the sort of ongoing promotion affiliate marketing needs.
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Newbies Guide To Mastering The Secrets Of CPA Marketing
And in case you’re wondering what I mean by “generating leads”, that
means having site visitors act by filling out a form with some sort of
personal contact information.
After that, your part is done...