Webinar Basics Crash Course

Subject line: First Lesson -Webinar Basics
Hello "autoresponder code here",
Welcome to the first lesson in the Webinar Basics Crash Course.
Over the next few days you will receive several lessons that will help you
learn how webinar's work, what they can do for your business and how
to use them to your advantage.
In this first lesson let's talk a little bit about what webinars are so that
you can gain a better understanding of what they can do for your
business.
As the name implies, webinars are web-based seminars that are
Viewed by participants over the internet. They are often referred to as
online workshops or online seminars. Webinars have many uses. For
instance; building a brand, generating sales, attracting prospects,
training groups of people, holding press conferences, corporate
announcements and focus groups.
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Webinars are very similar to conference based seminars; the only
difference is that the participants listen to audio and view the
presentation in their web browser. The main benefit of a webinar is the
interactive element which is the ability to discuss, give and receive
information. It's differs from a “webcast” which doesn't allow
interaction between the audience and presenter.
More and more businesses have discovered the advantages that
webinars have to offer and have started offering them in addition to or
instead of more traditional face-to-face seminars.
What makes webinar's so attractive to business owners is their
flexibility, affordability, efficiency and effectiveness. Another plus is that
participants don't have to travel in order to attend a webinar; they can
learn from their office or in the comfort of their homes at times that are
convenient for them.
Being able to digitally record their presentations for future playback is
also giving business owners the ability to reach a much larger audience
over a longer period of time.
They also help businesses cut down on traveling and other expenses
that they would normally incur with more traditional seminars and
conferences. To host or attend a webinar all you need is a computer,
internet access and a phone line. You can also include downloadable
materials like handouts, printable checklists and other reference files.
Webinars not only help business owners reach larger audiences, they
help them reach them faster than ever before. They make it possible for
colleagues across the globe to meet, work and collaborate as a
team. Attendees and presenters can easily participate, learn and
interact through Q&A, document sharing, polls and more no matter
where they are.
There are many different formats that can be used to plan a webinar.
Here are a few examples:
- A training session
This webinar format is ideally suited for transferring skills and
knowledge. Average running time is about one hour. You can offer
downloadable handouts and exercises for your attendees complete
during the training. Be sure to allow time for them to ask you questions.
- A training course
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This is the same as above except that you will present it as a multi-
stage training course with a series of short webinars rather than a one
long one. Average running time is about 20 to 30 minutes. You can also
provide homework for your attendees to complete between each
session.
- A keynote presentation
With this format you will be doing most of the talking, and have brief
Q&A session towards the end of the presentation giving your
attendees a chance to interact with you. Average running time is about
45-60 minutes.
- Interview an expert
This webinar format allows you to bring in other experts for your
audience. Treat the webinar just like any other training webinar where
you interview the guest expert while your attendees listen in on your
conversation.
- Coaching and mentoring
The above formats focus on webinars as being for group presentations.
But there's no reason you can't use them for one-on-one presentations.
For instance; coaching, mentoring or consulting. With this type of
webinar you'll be asking questions and giving the client time to answer
them.
Some may say the webinars are less effective than meeting in person,
but in some instances the interactive discussion of a webinar group can
be a much more effective method of communication. The discussion
boards provided in most webinar platforms allow and open exchange
of knowledge and information wherein the host and attendees can
freely participate. The discussions can be maintained online and
anyone can review it anytime; this allows the information to propagate
in many ways.