Richard Butterfield's Power of Persuasion

Richard Butterfield enjoys growing influence as a high-stakes coach to corporate leaders, lawyers and other professionals. In Richard Butterfield's Power of Persuasion, he offers a unique approach to developing, reshearsing and delivering compelling communications.

Richard Butterfield's Power of Persuasion is a complete how-to guide to creating presentations that combine compelling substance and dazzling style.

A glimpse into the world of high stakes presentations... If you have a story that needs to be told, an idea that needs to be heard, a case that needs to be made, then read this book. -- Tom Kelley, General Manager, IDEO and author of The Art of Innovation and The Ten Faces of Innovation

Richard Butterfield's Power of Persuasion is a must read for any executive who understands the power and importance of the spoken word. -- Trevor Fetter, President and CEO, Tenet Healthcare Corporation

Butterfield has written better story-telling tips than Story, more presentational methods than An Actor Prepares, and more effective cures for the nerves than a shot of tequila... the ultimate how-to for anyone who aspires to be a great speaker or presenter. -- Bing Gordon, Partner, Kleiner, Perkins Caulfield & Byers; former Chief Creative Officer, Electronic Arts