1
/
of
1
Northern Border eBook Store
Internet Marketing Secrets Unlocked
Internet Marketing Secrets Unlocked
Regular price
$0.99 USD
Regular price
Sale price
$0.99 USD
Shipping calculated at checkout.
Quantity
Couldn't load pickup availability
Welcome to the inner circle guys - get the key to open the secrets of successful Internet Marketing! These are the triggers, pushes and manipulations that vastly increase the amount of sales you will make. These are used on the most successful websites in Internet Marketing!
The "Fear Factor" – scare the life out of them.
Used throughout marketing in general – extremely effective In Internet Marketing.
If you believe you may "miss the boat", to coin a phrase, you’re more likely you take
immediate ACTION.
Which is why we see LOTS of websites with ‘offer ends at midnight’ or similar slapped all over
the sales page.
That's the point of this one. To Make You Take Action.
But, there's more to it than just that. It's how you WORD it that really gets people's blood
pumping.
Say for instance that you have written what you believe to be a KILLER sales letter. Then,
when you type up your "call to action" you say. . .
"Hurry. This Offer Ends Soon!"
But WHEN exactly is "soon"???
Soon is such a broad definition in terms of time it doesn’t sound real – or scary enough.
‘The British Are Coming!!’
‘The British Are Coming Soon!!’
Which prompts the most action?
Get FREE Internet Marketing Products, Tools & Resources at: www.giveawayclub.net
10
Soon could be two days from now, or two weeks from now. It's great for marketers to try and
keep their "special offer" alive for an undisclosed amount of time (they make more sales).
But really, it hurts them in the long run by not picking a designated date and time. That’s why
when I sell products with that come with limited rights, or are time limited, I shut them down
IMMEDIATELY the deadline passes or the licenses sell out.
Make sure that when you use the "fear factor" you give your customers a deadline. And
STICK TO THAT DEADLINE! The fear factor only works if you make a date and then remove
your offer when the date is reached.
Yeah, you may miss out on a few sales. But think about it this way, the next time you run a
time limited special offer your customers will know they had better take you up on it or miss
out forever.
And telling my readers that I’ll be pulling the offer as soon as the licenses are sold is a great
selling point to. I’m just drawing their attention to a particular fact – that it’s a limited offer –
but MAN does it help sales.
Some copy writers call this fear trigger the ‘call to action’. Here’s an example:
"Hurry! This Is An Exploding Offer And Will Self-Destruct On Tuesday 14th At Exactly
Midnight."
It's even a good idea to throw in a little javascript counter to really make them sweat ;-).
With one of these they can see the time to when the offer ends counting down in front of
their eyes.
Then finish up with something along the lines of. . .
"If you come back here after the above date, you will NOT be able to take advantage of this
offer. You MUST ACT NOW or be locked out forever!"
Of course this is precisely how the "fear factor" is supposed to work. Offer your customers
something exciting, put a specific time frame on it (a few days usually works great), give
them an unbeatable price for what they are getting, and then rip it away from them like a
thief in the night.
This works very well as a fast-cash generator too. Putting a time limit of, for example, a week
Get FREE Internet Marketing Products, Tools & Resources at: www.giveawayclub.net
11
on the offer makes your reader act within a certain time frame. This means you bank the
money within a certain time frame too of course.
This will work when you need to get affiliates on board fast too.
In fact this is one of the best ways to guarantee a successful launch. Make it week long then
end it DEAD. The activity you’ll see within that week will amaze you.
Get FREE Internet Marketing Products, Tools & Resources at: www.giveawayclub.net
12
Marketing Secrets Unlocked - Method 3
Perceived Value.
This is a minefield. Luckily, as marketers it mostly works in our favor.
Would you pay $97 for a book on Amazon?
Perhaps – if it was a huge glossy coffee table edition, or a specialist trade manual related to
your work. Most people have a $10 limit for book (real, physical books) in our heads and it’s
hard to shake that.
But convert that thought to an ebook and suddenly we’re forking out the best part of $100 for
a 30 page electronic publication.
Why?
Because of perceived value.
When you sell an ebook the value isn’t in the physical thing – it’s in the information it
contains...
The "Fear Factor" – scare the life out of them.
Used throughout marketing in general – extremely effective In Internet Marketing.
If you believe you may "miss the boat", to coin a phrase, you’re more likely you take
immediate ACTION.
Which is why we see LOTS of websites with ‘offer ends at midnight’ or similar slapped all over
the sales page.
That's the point of this one. To Make You Take Action.
But, there's more to it than just that. It's how you WORD it that really gets people's blood
pumping.
Say for instance that you have written what you believe to be a KILLER sales letter. Then,
when you type up your "call to action" you say. . .
"Hurry. This Offer Ends Soon!"
But WHEN exactly is "soon"???
Soon is such a broad definition in terms of time it doesn’t sound real – or scary enough.
‘The British Are Coming!!’
‘The British Are Coming Soon!!’
Which prompts the most action?
Get FREE Internet Marketing Products, Tools & Resources at: www.giveawayclub.net
10
Soon could be two days from now, or two weeks from now. It's great for marketers to try and
keep their "special offer" alive for an undisclosed amount of time (they make more sales).
But really, it hurts them in the long run by not picking a designated date and time. That’s why
when I sell products with that come with limited rights, or are time limited, I shut them down
IMMEDIATELY the deadline passes or the licenses sell out.
Make sure that when you use the "fear factor" you give your customers a deadline. And
STICK TO THAT DEADLINE! The fear factor only works if you make a date and then remove
your offer when the date is reached.
Yeah, you may miss out on a few sales. But think about it this way, the next time you run a
time limited special offer your customers will know they had better take you up on it or miss
out forever.
And telling my readers that I’ll be pulling the offer as soon as the licenses are sold is a great
selling point to. I’m just drawing their attention to a particular fact – that it’s a limited offer –
but MAN does it help sales.
Some copy writers call this fear trigger the ‘call to action’. Here’s an example:
"Hurry! This Is An Exploding Offer And Will Self-Destruct On Tuesday 14th At Exactly
Midnight."
It's even a good idea to throw in a little javascript counter to really make them sweat ;-).
With one of these they can see the time to when the offer ends counting down in front of
their eyes.
Then finish up with something along the lines of. . .
"If you come back here after the above date, you will NOT be able to take advantage of this
offer. You MUST ACT NOW or be locked out forever!"
Of course this is precisely how the "fear factor" is supposed to work. Offer your customers
something exciting, put a specific time frame on it (a few days usually works great), give
them an unbeatable price for what they are getting, and then rip it away from them like a
thief in the night.
This works very well as a fast-cash generator too. Putting a time limit of, for example, a week
Get FREE Internet Marketing Products, Tools & Resources at: www.giveawayclub.net
11
on the offer makes your reader act within a certain time frame. This means you bank the
money within a certain time frame too of course.
This will work when you need to get affiliates on board fast too.
In fact this is one of the best ways to guarantee a successful launch. Make it week long then
end it DEAD. The activity you’ll see within that week will amaze you.
Get FREE Internet Marketing Products, Tools & Resources at: www.giveawayclub.net
12
Marketing Secrets Unlocked - Method 3
Perceived Value.
This is a minefield. Luckily, as marketers it mostly works in our favor.
Would you pay $97 for a book on Amazon?
Perhaps – if it was a huge glossy coffee table edition, or a specialist trade manual related to
your work. Most people have a $10 limit for book (real, physical books) in our heads and it’s
hard to shake that.
But convert that thought to an ebook and suddenly we’re forking out the best part of $100 for
a 30 page electronic publication.
Why?
Because of perceived value.
When you sell an ebook the value isn’t in the physical thing – it’s in the information it
contains...
Share
