Yahoo Incom: How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with Yahoo

Yahoo! has changed the way people purchase products and services all around the world. There are businesses earning
$1 million a year by using Yahoo! to sell products. Yahoo! helps you run a business with little or no advertising costs. This book shows you how to take advantage of this business phenomenon and arms you with the knowledge and insider se- crets to do it. Filled with examples and anecdotes from real Yahoo! entrepreneurs, it is as engaging as it is informational.

The book begins with a complete overview of how Yahoo! works. Then, it guides you through the entire process of creat- ing, managing, and promoting your business, with information on:
• photography
• writing copy
• shipping
• text & formatting
• collecting payments
• registering
• merchandise sources
• multiple sales
• PayPal™
• programming tricks
• marketing
• accounting
• sales tax
• advertising plans
• listing items
• keywords
• international sales
• e-mail lists