11 Powerful Headline Writing Formulas

While there are literally hundreds of "headline formulas," these 11 have been proven effective and will help get your creative juices flowing.
I suggest you write as many headlines as possible, as it is the most critical aspect of your sales letter.
How critical?
Well, copywriter and author, David Garfinkel says that 75% of the purchasing decision is made at the headline alone.
It's that critical!