How to Be a More Creative Executive

You will find some basic theories and psychological principles —enough, it is hoped, to help you achieve understanding of the "whys" behind certain recommendations. At the same time, how­ever, this is primarily a "technician's" book, rather than a "scien­tist's"—the emphasis is on how to do it. If, upon completion of this book, you wish to delve more deeply into the subject, the Appendix contains the Bibliography compiled by Dr. Sidney J. Parnes and his staff at the University of Buffalo—certainly one of the most comprehensive listings of material relevant to creativity so far developed.