How to Make More Money by Specialty Selling

Most books on selling tell the salesman to do this, do that, do the other—but they don't tell him how. Of the one hundred and sixty-eight books on selling that I own I believe not over ten or twelve are really helpful to the salesman—the rest are helpful only to the authors.
Bill Rados' book is the helpful type—it tells salesmen how to do the things he needs to know to make more sales and more money.