Simple Testimonial Mastery

The Easy Way To Get “Better” Testimonials For Your Products
You just have to know how to ask.

It’s An Undeniable Fact: Your website visitors believe that you will say anything about your products to get them to buy from you.
Everybody is skeptical when it comes to products and the benefits they claim to offer and who can blame them? You’d be hard pressed to find one sales letter without just a little hype in it…
Some of mine included. ;-)
So why can I get away with it while you can claim your product is the greatest thing since air and still not make many sales if any?
Simply put...
You see those Big Blue Letters at the top of this page? That’s why. People believe that you will say anything about your product to make the sale. But, you can actually afford to use a little hype in your sales letters if you have plenty of testimonials to boost your credibility high enough.

Think about it.
How often do you believe things because a lot of other people say you should? More often than you’d like to think.
Having dozens of people (who are not you) saying that your product is worth having makes it easier for people to believe any perceived hype or unbelievable claims in your sales letters.
People think... “His headline and sales letter sound too good to be true, but with all the glowing testimonials this product has... What could it hurt to check it out?”
It’s a sociological aspect of social proof. Most people look around and see what other people are doing (or saying) and use that as information to decide on what they should do.
Then of course you just make sure that there is a quality product behind the scenes to keep your once skeptical customers happy with their purchase.
It’s Social Proof At Work
Take a look at The Power Of Social Proof when it comes to sales letters.
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But there’s a fine line you have to be aware of.
What I mean is, you don’t really want testimonials. You want product specific, detailed testimonials that look like someone actually sat down and took the time to write about their experiences with your product. Testimonials like “Great Product” and “I really loved your report” can actually do more harm than good.
Now, before you start thinking that you can’t get as many detailed testimonials to reinforce the value of your products as you want you may be surprised by what you’re about to read.

How To Get Your First Few Testimonials
Let’s say that you have a special report that has a great sales letter and graphics, but lacks the testimonials that would make it extremely attractive to your web site visitors.
All you have to do is send a few copies of your report to a few select people in exchange for their comments (you want to specifically ask for feedback) on your work.
A Sample Email (feel free to swipe any of this):
Hi (NAME),
My name is (YOUR NAME) and I’m contacting you because I’m just now finishing up a new product you might be interested in and I would like your feedback on it.
You can see the sales letter here:


I subscribe to your newsletter and noticed that much of the information you write about fits in with the theme of my new product and that’s why you instantly came to mind when I decided to seek the opinion of a few of my peers.
Feel free to give me your honest opinion. I would like your honest opinion about my work so I welcome any constructive criticism you might have.
If you would be interested in reviewing (“Product Name”) let me know and I’ll send you a username and password to download everything from the site.
Please note that if you send a testimonial for my product after you’ve had a chance to review it and like what you see that I would like your permission to use your feedback on my sales letter for everyone who visits the page to see.
Thank you for your time (NAME).
(YOUR NAME)
(YOUR WEBSITE)
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Of course that’s just an example to show you what needs to be said. All you’re doing is asking for honest feedback and a possible testimonial if the person thinks

you should have it.
Always ask for feedback.
Never blatantly ask for testimonials. The letter above implies that you would like a testimonial but it’s mainly asking for feedback.
You want people to tell you if your product is less than it should be. Then you can fix what’s wrong with your product and make it ten times better than before. If warranted, correcting problems that others point out in your product is a great way to get glowing testimonials from them.
Just fix whatever is wrong with your product then have the same person review your